Event participation and advocacy : assessing the role of affective commitment and perceived benefits
Chihyung Michael Ok, Kwangsoo Park, Seunghyun Brian Park and Hyeongjin Harry Jeon
| Year of publication: |
2020
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|---|---|
| Authors: | Ok, Chihyung ; Park, Kwangsoo ; Park, Seunghyun ; Jeon, Hyeongjin |
| Published in: |
Journal of travel and tourism marketing. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7306, ZDB-ID 2112951-4. - Vol. 37.2020, 1, p. 128-140
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| Subject: | event advocacy | event affective commitment | event satisfaction | exchange and communal relationships | personal and community benefits | Recurring sporting event | Niederlande | Netherlands | Sportveranstaltung | Sport event | Emotion | Mitarbeiterbindung | Employee retention | Event-Marketing | Event marketing | Großveranstaltung | Big event | Veranstaltung | Event |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10548408.2020.1722783 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012289266