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~subject:"Event-Marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Streaming-Dienst"
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The effectiveness of event marketing in an attention economy : findings from Twitch live-stream esports tournament events
Mao, Eric
- In:
The journal of media economics
34
(
2022
)
3
,
pp. 194-211
Persistent link: https://www.econbiz.de/10013370986
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