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~subject:"Event-Marketing"
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Event-Marketing
Großveranstaltung
1,299
Big event
1,298
Sportveranstaltung
483
Sport event
470
Sport
299
Sports
294
Megacity
289
Megastadt
289
Football
235
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234
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210
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210
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200
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200
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175
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174
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166
Consumer behaviour
152
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152
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132
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131
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122
Tourismusmarketing
122
Holiday behaviour
118
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104
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Urban development
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100
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Tourismuswirtschaft
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Customer satisfaction
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Kundenzufriedenheit
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Fairley, Sheranne
5
Van Niekerk, Mathilda
4
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3
Eisermann, Uwe
3
Jahn, Steffen
3
Lee, Woojin
3
Leenders, Mark A. A. M.
3
Alexandris, Kostas
2
Boo, Soyoung
2
Busser, James A.
2
Dolasinski, Mary Jo
2
Jaelani, Aan
2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
Viol, Maren
2
Walters, Trudie
2
Weiß, Dirk P.
2
Winnen, Lothar
2
Wong, IpKin Anthony
2
Wrobel, Alexander
2
Abbas Adamu, Adamu
1
Addeo, Felice
1
Afifi, Galal M. H.
1
Ahn, Sungsook
1
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Technische Universität Chemnitz
1
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International journal of event and festival management
20
Tourism management : research, policies, practice
11
Journal of travel and tourism marketing
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Tourism management perspectives : TMP
6
European Sport management quarterly : ESMQ
4
International journal of contemporary hospitality management
4
Journal of business research : JBR
4
Sport management review
4
SpringerLink / Bücher
4
Erfolg mit nachhaltigen Eventkonzepten : Tagungsband zur 2. Konferenz für Eventforschung an der TU Chemnitz
3
International journal of hospitality management
3
International journal of sport management and marketing : IJSMM
3
Journal of hospitality marketing & management
3
Tourism analysis : an interdisciplinary tourism & hospitality journal
3
Events - Wachstumsmarkt im Tourismus? : Tagungsband zum 3. Dresdner-Tourismus-Symposium
2
International journal of arts management
2
International journal of sports marketing & sponsorship
2
Journal of destination marketing & management
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Managing event operations
2
Praxisorientiertes Eventmanagement : Events erfolgreich planen, umsetzen und bewerten
2
Sport, Business and Management : an international journal ; SBM
2
Stand und Perspektiven der Eventforschung
2
Tourism economics : the business and finance of tourism and recreation
2
Wirtschaftsfaktor Sporttourismus : Ressourcenmanagement, Produkt- und Destinationsentwicklung
2
African journal of business and economic research : AJBER
1
Amfiteatru economic : an economic and business research periodical
1
Argumenta oeconomica
1
Asia Pacific journal of marketing and logistics
1
Collection tourisme
1
Customer Experience : Forum Dienstleistungsmanagement
1
Entscheidungsstrategien in der BWL : Case Studies für Studium und Praxis
1
Essays in honor of Carl G. Hempel : a tribute on the occasion of his sixty-fifth birthday
1
EuroMed journal of business
1
European research studies
1
Event-Marketing : Trends und Entwicklungen
1
Eventmanagement und Marketing im Sport : emotionale Erlebnisse und kommerzieller Erfolg
1
Events im Zeitalter von Social Media : Stand und Perspektiven der Eventforschung
1
Gabler Edition Wissenschaft
1
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ECONIS (ZBW)
170
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1
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170
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1
Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
2
"I didn't want to promote it with a white girl" : marketing practices and boundary work at popular music festivals
Swartjes, Britt
- In:
International journal of event and festival management
15
(
2024
)
2
,
pp. 213-227
Persistent link: https://www.econbiz.de/10014535987
Saved in:
3
Place-based community events and resistance to territorial stigmatisation
McGillivray, David
;
Walters, Trudie
;
Guillard, Séverin
- In:
International journal of event and festival management
15
(
2024
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10014535247
Saved in:
4
Maintaining the status quo : the nature and role of policy stakeholders' perceptions of event value
Wallstam, Martin
- In:
International journal of event and festival management
13
(
2022
)
2
,
pp. 219-234
Persistent link: https://www.econbiz.de/10013284856
Saved in:
5
How do gastronomic festivals trigger behavioral intentions? : the role of hedonic and eudaimonic well-being
Keskin, Emrah
;
Yayla, Ozgur
;
Sezen, Nevres
;
Dedeoğlu, …
- In:
Journal of hospitality and tourism insights
7
(
2024
)
2
,
pp. 986-1009
Persistent link: https://www.econbiz.de/10014526838
Saved in:
6
A study of event brand image, destination image, event, and destination loyalty among international sport tourists
An, Bang
;
Yamashita, Rei
- In:
European Sport management quarterly : ESMQ
24
(
2024
)
2
,
pp. 345-363
Persistent link: https://www.econbiz.de/10014564373
Saved in:
7
Experience, satisfaction and loyalty in the context of online music festivals in China
Wang, Rachel
;
Codina, Rosa
;
Sun, Yan
;
Ding, Xiaoyu
- In:
International journal of event and festival management
15
(
2024
)
2
,
pp. 228-248
Persistent link: https://www.econbiz.de/10014535996
Saved in:
8
Experiential effects on mass sport participants' event satisfaction and behavioral intentions : examining sensory, affective, behavioral, intellectual and relational dimensions
Lianopoulos, Yannis
;
Kotsi, Nikoleta
;
Karagiorgos, Thomas
; …
- In:
International journal of event and festival management
15
(
2024
)
2
,
pp. 270-292
Persistent link: https://www.econbiz.de/10014536010
Saved in:
9
The role of
mega
-sports event experience and host city experience in explaining enjoyment, city image, and behavioral intentions
Ladhari, Riadh
;
Souiden, Nizar
- In:
Journal of travel and tourism marketing
37
(
2020
)
4
,
pp. 460-478
Persistent link: https://www.econbiz.de/10012289350
Saved in:
10
Events and festivals in times of uncertainty
Kloskowski, Dariusz
;
Kwiatkowski, Grzegorz
- In:
European research studies
24
(
2021
)
2B
,
pp. 469-487
Persistent link: https://www.econbiz.de/10012664232
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