//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Expenditure"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenartikel"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Expenditure
Markenartikel
9,157
Brand
7,810
Brand management
5,102
Markenführung
5,102
Konsumentenverhalten
4,183
Consumer behaviour
4,174
Markenimage
3,250
Brand image
3,216
Beziehungsmarketing
1,244
Relationship marketing
1,243
Theorie
732
Theory
723
Deutschland
677
Handelsmarke
530
Store brand
510
Werbewirkung
504
Advertising effects
495
Marketingmanagement
490
Social Web
489
Social web
489
Marketing management
483
Brand loyalty
477
USA
440
Germany
439
Markentreue
425
Online-Marketing
423
Werbung
422
Luxury goods
421
Luxusgüter
421
United States
421
Internet marketing
420
Einzelhandel
392
Markenpolitik
392
Retail trade
378
Advertising
347
Marketing
331
Emotion
302
Markenrecht
300
Trademark law
295
Preismanagement
281
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Book / Working Paper
2
Article
1
Type of publication (narrower categories)
All
Graue Literatur
2
Hochschulschrift
2
Non-commercial literature
2
Thesis
2
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
German
2
English
1
Author
All
Oberhammer, Clemens
2
Dearden, James A.
1
Lilien, Gary L.
1
Institution
All
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
Published in...
All
Advances in applied microeconomics : a research annual
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Eine experimentelle Untersuchung von Werbeausgaben als Qualitätssignal und Reputation als Anreizmechanismus
Oberhammer, Clemens
(
contributor
)
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001805095
Saved in:
2
Eine experimentelle Untersuchung von Werbeausgaben als Qualitätssignal und Reputation als Anreizmechanismus : Clemens Oberhammer
Oberhammer, Clemens
-
2003
Persistent link: https://www.econbiz.de/10001915746
Saved in:
3
Advertising coopetition : who pays? Who gains?
Dearden, James A.
;
Lilien, Gary L.
-
2001
Persistent link: https://www.econbiz.de/10001636634
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->