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~subject:"Experiment"
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Search: person:"Robert S. Wyer Jr."
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Experiment
Consumer behaviour
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Konsumentenverhalten
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Cognition
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4
Hong Kong
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Advertising effects
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Wyer, Robert S.
7
Huang, Xun Irene
2
Huang, Yunhui
2
Jia, Yanli
2
Park, Jongwon
2
Dong, Ping
1
Huang, Zhongqiang Tak
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Hung, Iris W.
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Kim, Yeung-jo
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Shen, Hao
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Shine, Byung Chul
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing research : JMR
2
Psychology & marketing
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ECONIS (ZBW)
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The effects of physical distance from a brand extension on the impact of brand-extension fit
Huang, Yunhui
;
Jia, Yanli
;
Wyer, Robert S.
- In:
Psychology & marketing
34
(
2017
)
1
,
pp. 59-69
Persistent link: https://www.econbiz.de/10011637210
Saved in:
2
Competing for attention : the effects of jealousy on preference for attention-grabbing products
Huang, Xun Irene
;
Dong, Ping
;
Wyer, Robert S.
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
2
,
pp. 171-181
Persistent link: https://www.econbiz.de/10011707326
Saved in:
3
Slowing down in the good old days : the effect of nostalgia on consumer patience
Huang, Xun Irene
;
Huang, Zhongqiang Tak
;
Wyer, Robert S.
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
3
,
pp. 372-387
Persistent link: https://www.econbiz.de/10011584225
Saved in:
4
Physical proximity increases persuasive effectiveness through visual imagery
Jia, Yanli
;
Huang, Yunhui
;
Wyer, Robert S.
;
Shen, Hao
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
4
,
pp. 435-447
Persistent link: https://www.econbiz.de/10011789695
Saved in:
5
Shaping consumer imaginations : the role of self-focused attention in product evaluations
Hung, Iris W.
;
Wyer, Robert S.
- In:
Journal of marketing research : JMR
48
(
2011
)
2
,
pp. 381-392
Persistent link: https://www.econbiz.de/10008988434
Saved in:
6
Effects of temporal distance and memory on consumer judgments
Kim, Yeung-jo
;
Park, Jongwon
;
Wyer, Robert S.
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
4
,
pp. 634-645
Persistent link: https://www.econbiz.de/10003919325
Saved in:
7
Brand synergy effects in multiple brand extensions
Shine, Byung Chul
;
Park, Jongwon
;
Wyer, Robert S.
- In:
Journal of marketing research : JMR
44
(
2007
)
4
,
pp. 663-670
Persistent link: https://www.econbiz.de/10003569754
Saved in:
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