Shaping consumer imaginations : the role of self-focused attention in product evaluations
Year of publication: |
2011
|
---|---|
Authors: | Hung, Iris W. ; Wyer, Robert S. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 48.2011, 2, p. 381-392
|
Subject: | Konsumentenverhalten | Consumer behaviour | Eigeninteresse | Self-interest | Markenimage | Brand image | Experiment | Marktforschung | Market research |
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