Barreda-Tarrazona, Raquel; Bellmunt, Teresa Vallet; … - Facultatea de Administraţie Publică, Şcoala … - 2010
Owing to the saturation of the traditional media, companies look for new communication tools, such as sponsorship. It is widely known that sportsmen, masculine sports teams and competitions get more funds from sponsors than feminine. We observe that these differences between the payments...