Analysis of Sports Sponsorship Effectiveness in Terms of Image Transfer: A Gender Approach with Implications for Public Administration Managem ent
Year of publication: |
2010-07-05
|
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Authors: | Barreda-Tarrazona, Raquel ; Bellmunt, Teresa Vallet ; Taulet, Amparo Cervera |
Institutions: | Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA) |
Subject: | Experimental Methodology | Effectiveness | Sports Sponsorship | Sports Ma rketing |
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