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~subject:"Export"
~subject:"SME"
~type_genre:"Aufsatz in Zeitschrift"
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Export
SME
SME marketing
34
KMU-Marketing
24
KMU
15
Entrepreneurship
9
Entrepreneurship approach
8
Marketing management
8
Marketingmanagement
8
Brand management
6
Markenführung
6
B-to-B-Marketing
5
Business-to-business marketing
5
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5
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5
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3
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2
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Digital marketing
2
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2
Export marketing
2
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Aufsatz in Zeitschrift
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Dean, David L.
2
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2
Jones, Rosalind
2
Kahiya, Eldrede Tinashe
2
Rowley, Jennifer
2
Simmons, Geoffrey
2
Alexander, Andrew
1
Atanassova, Iva
1
Blesa, Andreu
1
Bögenhold, Dieter
1
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1
Cheng, Ranis
1
Christmann, Helen
1
Clark, Lilian
1
Crum, Michael D.
1
Dibb, Sally
1
Didonet, Simone
1
Didonet, Simone Regina
1
Díaz-Villavicencio, Guillermo
1
Gilmore, Audrey
1
Hutchinson, Karise
1
Ihua, Bellema Ugwushi
1
Kupiec-Teahan, Beata
1
Lonial, Subhash C.
1
Lourenço, Fernando
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Mitchell, Richard
1
Palmer, Mark
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Parry, Sara
1
Quinn, Barry
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Raju, P. S.
1
Resnick, Sheilagh
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Ripollés Meliá, María
1
Sawy, Alina
1
Setkute, Justina
1
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1
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Asia Pacific journal of marketing and logistics
2
Journal of small business and enterprise development
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
International small business journal : ISBJ
1
International small business journal : researching entrepreneurship
1
Journal of business research : JBR
1
Journal of customer behaviour
1
Journal of marketing management : MM
1
Journal of research in marketing and entrepreneurship
1
Journal of strategic management education : JSME
1
Journal of world business : JWB
1
Marketing intelligence & planning
1
The international review of retail, distribution and consumer research
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ECONIS (ZBW)
15
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1
Dark, darker, social media : dark side experiences, identity protection, and preventive strategies of micro entrepreneurs on social media
Sawy, Alina
;
Bögenhold, Dieter
- In:
Journal of research in marketing and entrepreneurship
25
(
2023
)
2
,
pp. 223-252
Persistent link: https://www.econbiz.de/10014295535
Saved in:
2
"Old boys' club" : barriers to digital marketing in small B2B firms
Setkute, Justina
;
Dibb, Sally
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 266-279
Persistent link: https://www.econbiz.de/10013259081
Saved in:
3
Determining the presence of a long-term/short-term dilemma for SMEs when adopting strategic orientation to improve performance
Didonet, Simone Regina
;
Fearne, Andrew P.
;
Simmons, Geoffrey
- In:
International small business journal : ISBJ
38
(
2020
)
2
,
pp. 90-110
Persistent link: https://www.econbiz.de/10012214667
Saved in:
4
Educating graduates for marketing in SMEs : an update for the traditional marketing curriculum
Cheng, Ranis
;
Lourenço, Fernando
;
Resnick, Sheilagh
- In:
Journal of small business and enterprise development
23
(
2016
)
2
,
pp. 495-513
Persistent link: https://www.econbiz.de/10011575569
Saved in:
5
Exploring brand identity and entrepreneurship as drivers of small specialist retailer internationalisation : a German case study
Christmann, Helen
;
Alexander, Andrew
;
Wood, Steve
- In:
The international review of retail, distribution and …
26
(
2016
)
2
,
pp. 137-153
Persistent link: https://www.econbiz.de/10011648608
Saved in:
6
Export barriers and business confidence : a quasi-longitudinal examination
Kahiya, Eldrede Tinashe
;
Dean, David L.
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
2
,
pp. 294-323
Persistent link: https://www.econbiz.de/10010532981
Saved in:
7
A framework for SME retail branding
Mitchell, Richard
;
Hutchinson, Karise
;
Quinn, Barry
; …
- In:
Journal of marketing management : MM
31
(
2015
)
17/18
,
pp. 1818-1850
Persistent link: https://www.econbiz.de/10011406203
Saved in:
8
Social media practices in SME marketing activities : a theoretical framework and research agenda
Atanassova, Iva
;
Clark, Lilian
- In:
Journal of customer behaviour
14
(
2015
)
2
,
pp. 163-183
Persistent link: https://www.econbiz.de/10011412327
Saved in:
9
Export performance : multiple predictors and multiple measures approach
Kahiya, Eldrede Tinashe
;
Dean, David L.
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
3
,
pp. 378-407
Persistent link: https://www.econbiz.de/10010384991
Saved in:
10
Types, sources and frequency of use of formalised marketing information as a catalyst of SME growth
Cacciolatti, Luca A.
;
Fearne, Andrew P.
;
Ihua, Bellema …
- In:
Journal of strategic management education : JSME
8
(
2012
)
1
,
pp. 3-26
Persistent link: https://www.econbiz.de/10009790851
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