Social media practices in SME marketing activities : a theoretical framework and research agenda
Iva Atanassova (Portsmouth Business School, UK), Lilian Clark (Portsmouth Business School, UK)
| Year of publication: |
2015
|
|---|---|
| Authors: | Atanassova, Iva ; Clark, Lilian |
| Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 2163005-7. - Vol. 14.2015, 2, p. 163-183
|
| Subject: | SME marketing | Social media | Dynamic capabilities | Social Web | Social web | KMU | SME | Dynamische Kompetenzen | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011412327