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~subject:"Extensions de segments de marché"
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Extensions de segments de marché
Brand management
23
Markenführung
23
Consumer behaviour
21
Konsumentenverhalten
21
Gender
20
Geschlecht
20
Brand
18
Brand image
18
Markenartikel
18
Markenimage
18
Brand gender
17
Brand personality
5
Advertising effects
4
Beziehungsmarketing
4
Internet marketing
4
Masculinity
4
Online-Marketing
4
Relationship marketing
4
Werbewirkung
4
brand gender
4
Brand equity
3
Femininity
3
Social Web
3
Social web
3
Brand love
2
Brand names
2
Cross-gender extensions
2
Féminité
2
Gender studies
2
Genre de la marque
2
Luxe
2
Luxury
2
Masculinité
2
Personality psychology
2
Persönlichkeitspsychologie
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Advertising
1
Airbnb
1
Androgyno
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Androgyny
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English
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Nyeck, Simon
2
Veg, Nathalie
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Université Paris-Dauphine
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Université Paris-Dauphine (Paris IX)
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Economics Papers from University Paris Dauphine
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Open Access publications from Université Paris-Dauphine
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RePEc
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Brand
gender
and cross-gender extensions
Nyeck, Simon
;
Veg, Nathalie
-
Université Paris-Dauphine (Paris IX)
-
2007
). The objective of this paper is to discuss the concept of
brand
gender
and its potential influence in crossover extensions …
Persistent link: https://www.econbiz.de/10010706724
Saved in:
2
Brand
gender
and cross-gender extensions.
Nyeck, Simon
;
Veg, Nathalie
-
Université Paris-Dauphine
). The objective of this paper is to discuss the concept of
brand
gender
and its potential influence in crossover extensions …
Persistent link: https://www.econbiz.de/10008871994
Saved in:
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