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~subject:"Führungspersönlichkeit"
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Führungspersönlichkeit
B-to-B-Marketing
5
Business-to-business marketing
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Preismanagement
5
Pricing strategy
5
Customer value
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Kundenwert
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Befragung
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Betriebliche Wertschöpfung
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Business-to-Business-Marketing
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Cost accounting
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Interview
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Kostenrechnung
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Leadership personality
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Preispolitik
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Profitability
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Rentabilität
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Selling
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Todd C. Snelgrove
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Value creation
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Verkauf
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Willingness to pay
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Zahlungsbereitschaftsanalyse
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Hinterhuber, Andreas
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Snelgrove, Todd C.
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Innovation in pricing : contemporary theories and best practices
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ECONIS (ZBW)
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How a vice president of value can drive profits in B2B
Snelgrove, Todd C.
(
interviewee
); …
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 123-136)
.
2018
Persistent link: https://www.econbiz.de/10011713259
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