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~subject:"Faktorenanalyse"
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Faktorenanalyse
Markentreue
885
Brand loyalty
819
Konsumentenverhalten
599
Consumer behaviour
598
Brand management
560
Markenführung
560
Beziehungsmarketing
539
Relationship marketing
538
Markenartikel
423
Markenimage
417
Brand image
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Brand
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brand loyalty
153
Customer satisfaction
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Kundenzufriedenheit
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Social Web
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Social web
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Internet marketing
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Online-Marketing
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Vertrauen
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Confidence
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Kundenbindung
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Personality psychology
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Persönlichkeitspsychologie
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Dienstleistungsqualität
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Service quality
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Verbraucherverhalten
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Bruhn, Manfred
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Joshi, Himanshu
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Nandy, Subarna
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Nobre, Helena
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Reumer, Simon
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Schoenmüller, Verena
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Schäfer, Daniela B.
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Sondhi, Neena
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Journal of transnational management : the official journal of the International Management Development Association
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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Toward a measure of brand pride : scale development and validation
Nandy, Subarna
;
Sondhi, Neena
;
Joshi, Himanshu
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 430-448
Persistent link: https://www.econbiz.de/10014583671
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2
Markenintimität (Brand Intimacy) von Konsumenten : Konzeptualisierung, Determinanten und Wirkungen, mit empirischen Befunden
Bruhn, Manfred
;
Schoenmüller, Verena
;
Schäfer, Daniela B.
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
64
(
2012
)
6
,
pp. 590-629
Persistent link: https://www.econbiz.de/10009619306
Saved in:
3
Should consumers be in love with brands? : an investigation into the influence that specific consumer-brand relationships have on the quality of the bonds that consumers develop wi...
Nobre, Helena
- In:
Journal of transnational management : the official …
16
(
2011
)
4
,
pp. 270-281
Persistent link: https://www.econbiz.de/10009500786
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