Piamphongsant, Thinada; Mandhachitara, Rujirutana - In: Journal of Fashion Marketing and Management: An … 12 (2008) 4, pp. 438-455
‐construal and attention to social comparison information (ATSCI) on professional career women's fashion clothing conformity. Design … of the individuals into, and their interactions with, the fashion adoption process is a phenomenon very relevant to … marketers in identifying patterns of individual and social influences on fashion clothing tastes. Originality/value – The …