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Fashion
Brand management
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brand values
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Consumer behaviour
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IKEA
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Behre, Barbara
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Cauberghe, Verolien
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Nuttapol Assarut
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Srisomthavil, Natee
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International journal of consumer studies
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Market : review for marketing theory and practice
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ECONIS (ZBW)
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"Eco-style" perceptions : the interplay of different sustainability cues and fashion styles in consumers' fashion brand attitudes
Behre, Barbara
;
Cauberghe, Verolien
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014531629
Saved in:
2
The impact of perceived counterfeit luxury brand proliferation on luxury
brand
values
and patronage intention
Srisomthavil, Natee
;
Nuttapol Assarut
- In:
Market : review for marketing theory and practice
30
(
2018
)
1
,
pp. 41-60
Persistent link: https://www.econbiz.de/10011994706
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