Janssen, Denise; Paas, Leonard - In: Marketing Letters 25 (2014) 2, pp. 167-177
effect of consumers’ fashion leadership on this quadratic relationship, proposing that this moderation may shift the optimum … and that there may be conditions under which slightly larger, intermediate sized models are most effective for fashion … followers and that under other conditions model body size seems to be irrelevant for fashion leaders. As expected, the authors …