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~subject:"Fashion marketing"
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Fashion marketing
Mode
2,574
Fashion
2,508
Konsumentenverhalten
1,175
Consumer behaviour
1,174
Bekleidungsindustrie
1,043
Clothing industry
1,020
Textilhandel
1,014
Textile distribution
1,008
Brand management
425
Markenführung
423
Luxury goods
352
Luxusgüter
352
Lieferkette
267
Supply chain
267
Einzelhandel
248
Clothing
240
Retail trade
240
Bekleidung
230
Sustainability
223
Nachhaltigkeit
206
Social Web
203
Social web
203
Online-Handel
197
Online retailing
196
Brand image
192
Markenimage
192
Beziehungsmarketing
181
Relationship marketing
180
Deutschland
174
Germany
168
Internet marketing
162
Online-Marketing
162
fashion
159
Brand
150
Markenartikel
147
Corporate Social Responsibility
142
Corporate social responsibility
141
Nachhaltige Entwicklung
134
Sustainable development
134
USA
131
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6
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English
22
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Mogaji, Emmanuel
5
Bosah, Genevieve
4
Brooksworth, Frederica
4
Bhaduri, Gargi
2
Almaguer Buentello, Daniel
1
Amatulli, Cesare
1
Aydin, Gokhan
1
Bardey, Aurore
1
Biela, Cosima
1
Braun, Kerstin
1
Casidy, Riza
1
Chae, Heeju
1
Cleff, Thomas
1
Cooper, Tony
1
Di Matteo, Serena
1
Dobele, Angela R.
1
Ha-Brookshire, Jung E.
1
Hati, Sri Rahayu Hijrah
1
Head, Milena
1
Hsiao, Shih-Hui
1
Ivanov, Alex
1
Kao, Ta Wei
1
Kempen, Elizabeth Louise
1
Kim, Sanghee
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Koksal, Mehmet Haluk
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Le, Kent
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1
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1
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1
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1
Stanforth, Nancy
1
Stavros, Constantino
1
Strydom, Mariette
1
Tselepis, Thea Judith
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Turunen, Linda Lisa Maria
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The journal of product & brand management
6
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
4
Asia Pacific journal of marketing and logistics
3
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
2
Journal of fashion marketing and management
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of African business
1
Journal of Business Research
1
Journal of global fashion marketing : JGfM
1
Journal of retailing and consumer services
1
Qualitative market research : an international journal
1
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ECONIS (ZBW)
22
RePEc
1
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1
Visual strategies of luxury and fast
fashion
brands on Instagram and their effects on user engagement
Yoo, Jinyoung Jinnie
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014373355
Saved in:
2
Fashion
brands and emerging markets' opportunities : a literature review from a consumer behaviour and marketing perspective
Sestino, Andrea
;
Di Matteo, Serena
;
Amatulli, Cesare
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 23-45)
.
2023
Persistent link: https://www.econbiz.de/10013543047
Saved in:
3
Beyond the gender dichotomy in
fashion
: exploring the factors involved in cross-sexual
fashion
consumer behaviour for cisgender women
Almaguer Buentello, Daniel
;
Bardey, Aurore
;
Rogaten, …
- In:
Journal of fashion marketing and management
27
(
2023
)
4
,
pp. 697-709
Persistent link: https://www.econbiz.de/10014289009
Saved in:
4
Emerging economies in
fashion
global value chains : brand positioning and managerial implications
Nguyen Phong Nguyen
;
Mogaji, Emmanuel
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 109-133)
.
2023
Persistent link: https://www.econbiz.de/10013543213
Saved in:
5
An explorative study and comparison between companies’ and customers’ perspectives in the sustainable
fashion
industry
Puspita, Henny
;
Chae, Heeju
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
2
,
pp. 133-145
Persistent link: https://www.econbiz.de/10012500711
Saved in:
6
Impact of the pandemic on social media influencer marketing in
fashion
: a qualitative study
Le, Kent
;
Aydin, Gokhan
- In:
Qualitative market research : an international journal
26
(
2023
)
4
,
pp. 449-469
Persistent link: https://www.econbiz.de/10014338509
Saved in:
7
Mobile shopping decision comfort using augmented reality : the effects of perceived augmentation and haptic imagery
Ivanov, Alex
;
Head, Milena
;
Biela, Cosima
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1917-1934
Persistent link: https://www.econbiz.de/10014430188
Saved in:
8
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
9
Fashion
marketing in emerging economies : an introduction
Brooksworth, Frederica
;
Mogaji, Emmanuel
;
Bosah, Genevieve
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 3-20)
.
2023
Persistent link: https://www.econbiz.de/10013543042
Saved in:
10
Brand, consumer and sustainability perspectives in
fashion
marketing : conclusion and research agenda
Brooksworth, Frederica
;
Mogaji, Emmanuel
;
Bosah, Genevieve
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 267-278)
.
2023
Persistent link: https://www.econbiz.de/10013543251
Saved in:
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