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Choice consistency and inconsistency between self- and gift-purchases : the role of attitude functions
Lyu, Dong
;
Moosmayer, Dirk C.
;
Ding, Hao
;
Jin, Jia
- In:
European journal of marketing
56
(
2022
)
12
,
pp. 3568-3591
Persistent link: https://www.econbiz.de/10013457460
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