//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Fernsehen"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Kim, kihan"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Fernsehen
Advertising effects
9
Sportmarketing
9
Sports marketing
9
Werbewirkung
9
USA
8
United States
8
Sport
7
Sports
7
Advertising
6
Professional sports
6
Profisport
6
Sport event
6
Sportveranstaltung
6
Werbung
6
Consumer behaviour
5
Konsumentenverhalten
5
Advertising planning
4
Werbeplanung
4
Fernsehwerbung
3
Sponsoring
3
Sponsorship
3
Sport policy
3
Sportpolitik
3
Television advertising
3
Advertising industry
2
Ball game
2
Ballsport
2
Betriebliche Budgetierung
2
Brand extension
2
Communication media
2
Corporate budgeting
2
Corporate reputation
2
Data envelopment analysis
2
Data-Envelopment-Analyse
2
Firmenimage
2
Impact assessment
2
Internet marketing
2
Kommunikationsmedien
2
Management
2
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz im Buch
1
Aufsatz in Zeitschrift
1
Book section
1
Language
All
English
2
Author
All
Kim, Kihan
2
Ahn, Dohyun
1
Cheong, Yunjae
1
Lee, Kimoon
1
Published in...
All
International journal of sports marketing & sponsorship
1
The sports business in the Pacific Rim : economics and policy
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The sports broadcasting market in Korea
Kim, Kihan
;
Lee, Kimoon
- In:
The sports business in the Pacific Rim : economics and …
,
(pp. 83-102)
.
2015
Persistent link: https://www.econbiz.de/10011515349
Saved in:
2
Exploring the influence of television sport on consumers' attitudes towards programme-embedded advertising using motivational responses generated by the game
Ahn, Dohyun
;
Cheong, Yunjae
;
Kim, Kihan
- In:
International journal of sports marketing & sponsorship
14
(
2012/13
)
4
,
pp. 326-342
Persistent link: https://www.econbiz.de/10010195351
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->