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~subject:"Fernsehprogramm"
~subject:"Media industries"
~subject:"Social Web"
~type_genre:"Article in journal"
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Search: subject_exact:"Mediennutzung"
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Fernsehprogramm
Media industries
Social Web
Mediennutzung
640
Media usage
636
Consumer behaviour
127
Konsumentenverhalten
127
Internet
123
Social web
110
USA
110
United States
110
Internet marketing
88
Online-Marketing
88
Deutschland
75
Germany
75
Communication media
69
Kommunikationsmedien
69
Advertising effects
61
Werbewirkung
61
Television
53
Fernsehen
52
Fernsehwerbung
49
Television advertising
49
Television programme
45
Mediensektor
39
Theorie
35
Theory
35
Jugendliche
31
Mobile communications
31
Mobilkommunikation
31
Youth
31
E-commerce
30
Electronic Commerce
30
Children
26
Kinder
26
Target group
26
Zielgruppe
26
Online retailing
25
Online-Handel
25
Advertising
24
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Undetermined
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12
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Article
177
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2
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Article in journal
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179
Aufsatz im Buch
68
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68
Graue Literatur
46
Non-commercial literature
46
Working Paper
29
Arbeitspapier
26
Hochschulschrift
26
Thesis
17
Collection of articles of several authors
13
Sammelwerk
13
Aufsatzsammlung
9
Conference paper
5
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3
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1
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1
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English
155
German
24
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All
Benesch, Christine
2
Brem, Alexander
2
Buraimo, Babatunde
2
Etayo, Cristina
2
Fogel, Joshua
2
Frey, Bruno S.
2
Gerhard, Heinz
2
Gerhards, Maria
2
Klingler, Walter
2
Puente, Víctor
2
Pérez, Levi
2
Rodríguez, Plácido
2
Romaniuk, Jenni
2
Shi, Yang
2
Sánchez-Tabernero, Alfonso
2
Zubayr, Camille
2
Abbasi, Amir Zaib
1
Abdelzaher, Tarek
1
Abuljadail, Mohammad
1
Acer, Adam S.
1
Ackland, Robert
1
Adilov, Nodir
1
Afifah, Nur
1
Aguirre, Elizabeth
1
Ahluwalia, Amardeep Kaur
1
AlSaleh, Dhoha A.
1
Alarcón-del-Amo, María-del-Carmen
1
Alavy, Kevin
1
Allcott, Hunt
1
Alvarez, Isabel
1
Amann, Rolf
1
Anderson, Simon P.
1
Andonova, Yana
1
Arminen, Heli
1
Artero, Juan P.
1
Athey, Susan
1
Babutsidze, Zakaria
1
Bacile, Todd J.
1
Baek, Heon
1
Baetzgen, Andreas
1
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Media-Perspektiven
9
The journal of media economics
9
International journal of internet marketing and advertising : IJIMA
7
Young consumers : insight and ideas for responsible marketers
7
Journal of advertising research
6
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
5
International journal of market research : JMRS ; the journal of the Market Research Society
4
International journal on media management : JMM
3
JMM : the international journal on media management
3
Journal of marketing communications
3
Journal of media business studies
3
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
3
American economic review
2
Applied economics letters
2
Aus Politik und Zeitgeschichte : APuZ
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of advertising : the review of marketing communications
2
International journal of sport finance
2
Journal of business research : JBR
2
Journal of consumer behaviour : an international research review
2
Journal of organizational computing and electronic commerce
2
Journal of promotion management : JPM
2
Journal of sports economics
2
Journal of the Academy of Marketing Science
2
Journal of the European Economic Association
2
Psychology & marketing
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
The journal of consumer marketing
2
Applied economics
1
Arts and the market
1
Arts and the market : AAM
1
Asia Pacific journal of marketing and logistics
1
Betriebswirtschaftliche Forschung und Praxis : BFuP
1
Computational & mathematical organization theory
1
Controlling & Management review / Sonderheft : ZfCM : Zeitschrift für Controlling & Management
1
Die Betriebswirtschaft : DBW
1
Direct marketing : an international journal
1
Economic development : journal of the Institute of Economics, Skopje
1
Electronic commerce research and applications
1
European journal of international management : EJIM
1
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ECONIS (ZBW)
179
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1
Substitution effects and the transnational demand for European soccer telecasts
Nalbantis, Georgios
;
Pawlowski, Tim
;
Schreyer, Dominik
- In:
Journal of sports economics
24
(
2023
)
4
,
pp. 407-442
Persistent link: https://www.econbiz.de/10014245983
Saved in:
2
"Young people are on YouTube" : industry notions on streaming and youth as a new media generation
Sundet, Vilde Schanke
;
Lüders, Marika
- In:
Journal of media business studies
20
(
2023
)
3
,
pp. 223-240
Persistent link: https://www.econbiz.de/10014319844
Saved in:
3
Mothers' self-representations and representations of childhood on social media
Kallioharju, Minna
;
Wilska, Terhi-Anna
;
Vänskä, Annamari
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
4
,
pp. 485-499
Persistent link: https://www.econbiz.de/10014302778
Saved in:
4
What drives people to repost social media messages during the COVID-19 pandemic? : evidence from the Weibo news microblog
Pei, Jiayin
;
Lu, Zhi
;
Yang, Xiaoming
- In:
Growth and change : a journal of urban and regional policy
53
(
2022
)
4
,
pp. 1609-1626
Persistent link: https://www.econbiz.de/10013467094
Saved in:
5
Against the mainstream : field evidence on a positive link between media consumption and the demand for sports among children
Weimar, Daniel
;
Breuer, Christoph
- In:
Kyklos : international review for social sciences
75
(
2022
)
2
,
pp. 317-336
Persistent link: https://www.econbiz.de/10013190559
Saved in:
6
The web of influencers : a marketing-audience classification of (potential) social media influencers
Ouvrein, Gaëlle
;
Pabian, Sara
;
Giles, David
;
Hudders, …
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
13/14
,
pp. 1313-1342
Persistent link: https://www.econbiz.de/10012695280
Saved in:
7
Online program engagement and audience size during television ads
Fossen, Beth L.
;
Bleier, Alexander
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 743-761
Persistent link: https://www.econbiz.de/10012587469
Saved in:
8
The effect of traditional media consumption and internet use on environmental attitudes in Europe
Babutsidze, Zakaria
;
Blankenberg, Ann-Kathrin
;
Chai, Andreas
- In:
Journal of evolutionary economics
33
(
2023
)
2
,
pp. 309-340
Persistent link: https://www.econbiz.de/10014330261
Saved in:
9
Digital audience engagement in Nigeria : a shift from live to online audience experience in Tosin Jobi-Tume's Corona Palava
Mark, Tekena
- In:
Arts and the market : AAM
13
(
2023
)
2
,
pp. 80-93
Persistent link: https://www.econbiz.de/10014343041
Saved in:
10
Internet killed the radio star?
Nikolov, Atanas
;
Andonova, Yana
;
He, Yang
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 82-95
Persistent link: https://www.econbiz.de/10014232415
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