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~subject:"Fernsehprogramm"
~subject:"Mobile communications"
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Fernsehprogramm
Mobile communications
Media usage
1,656
Mediennutzung
1,656
Deutschland
488
Germany
458
Internet
316
Consumer behaviour
240
Konsumentenverhalten
240
Medienkonsum
206
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203
Social web
203
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184
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181
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168
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168
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168
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164
Fernsehen
141
Online-Marketing
130
Internet marketing
125
Media industries
114
Mediensektor
114
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114
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98
Werbewirkung
98
Marktforschung
94
Market research
92
Electronic Commerce
90
Television programme
86
Fernsehwerbung
84
Television advertising
84
E-commerce
80
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62
Mobilkommunikation
60
Welt
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60
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Benesch, Christine
5
Frey, Bruno S.
4
Gallucci, Marcello
3
Gui, Marco
3
Humphreys, Brad R.
3
Pérez, Levi
3
Stutzer, Alois
3
Ahluwalia, Amardeep Kaur
2
Buraimo, Babatunde
2
Caspar, Mirko
2
Chadi, Adrian
2
Etayo, Cristina
2
Gebauer, Judith
2
Gerhard, Heinz
2
Hoffmann, Manuel
2
Huber, Frank
2
Kim, Jun B.
2
Kircher, Heike
2
Matthes, Isabel
2
Puente, Víctor
2
Rabe, Christina
2
Rodríguez, Plácido
2
Romaniuk, Jenni
2
Shi, Yang
2
Siegert, Gabriele
2
Singh, Raghbir
2
Stanca, Luca
2
Sánchez-Tabernero, Alfonso
2
Vrechopoulos, Adam
2
Xu, Jiao
2
Zubayr, Camille
2
Acevedo, Miriam de
1
Adilov, Nodir
1
Aguirre, Elizabeth
1
Ahn, Jae-hyeon
1
Alavy, Kevin
1
Alleman, James H.
1
Alvarez, Isabel
1
Artero, Juan P.
1
Ate, Andrew A.
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1
Mahāwitthayālai Chīang Mai / Regional Center for Social Science and Sustainable Development
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Verlag Dr. Kovač
1
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Media-Perspektiven
8
The journal of media economics
6
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
5
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
4
Journal of advertising research
3
Journal of media business studies
3
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
3
College of Business working papers
2
Gabler Edition Wissenschaft
2
Handbook of research on transmedia storytelling, audience engagement, and business strategies
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of sport finance
2
JMM : the international journal on media management
2
Journal of sports economics
2
Journal of targeting, measurement and analysis for marketing
2
Psychology & marketing
2
Schriften zu Marketing und Management
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
SpringerLink / Bücher
2
The Second International Conference on Mobile Business : m>Business 2003 ; [Die Konferenz "m>Business" fand vom 23. bis 24. Juni 2003 in Wien statt]
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Annual Marketing Research Conference : contributed papers, 1953
1
Applied economics
1
Arbeitspapiere des Lehrstuhls für Betriebswirtschaftslehre, insb. Organisation, Personal und Innovation der Westfälischen Wilhelms-Universität Münster
1
Arts and the market
1
BLM-Schriftenreihe
1
CISEPS Research Paper
1
Consortium of development studies in Southeast Asia : (CDSSEA) : publication series
1
Controlling & management review : Zeitschrift für Controlling & Management
1
Detecon-Management-Report / Deutsche Ausgabe : DMR ; das Magazin für Management und Technologie
1
Digital excellence : university meets economy
1
Discussion paper series / IZA
1
Düsseldorf working papers in applied management and economics
1
ERIM report series research in management
1
Economic development : journal of the Institute of Economics, Skopje
1
European journal of marketing : EJM
1
European journal of operational research : EJOR
1
Forschungsberichte des Fachbereichs Wirtschaft der Fachhochschule Düsseldorf
1
Frontiers of broadband, electronic and mobile commerce
1
Global business perspectives
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ECONIS (ZBW)
147
USB Cologne (EcoSocSci)
1
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31
Factors determining TV soccer viewing : does uncertainty of outcome really matter?
Pérez, Leví
;
Puente, Víctor
;
Rodríguez, Plácido
- In:
International journal of sport finance
12
(
2017
)
2
,
pp. 124-139
Persistent link: https://www.econbiz.de/10011702891
Saved in:
32
Die duale Rundfunkordnung in Deutschland : Public Value oder ein Beitrag zur nachhaltigen Sicherung des Rundfunkauftrags
Gundlach, Gwendolin
-
2017
Persistent link: https://www.econbiz.de/10013425830
Saved in:
33
The personalization-privacy paradox : implications for new media
Aguirre, Elizabeth
;
Roggeveen, Anne L.
;
Grewal, Dhruv
; …
- In:
The journal of consumer marketing
33
(
2016
)
2
,
pp. 98-110
Persistent link: https://www.econbiz.de/10011524142
Saved in:
34
Retaining the primetime television audience
Jardine, Bryony
;
Romaniuk, Jenni
;
Dawes, John G.
;
Beal, …
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1290-1307
Persistent link: https://www.econbiz.de/10011609041
Saved in:
35
Erweiterung und Evaluation des Technologieakzeptanzmodells zur Anwendung bei mobilen Datendiensten
Högg, Roman
-
2010
Persistent link: https://www.econbiz.de/10008749407
Saved in:
36
Designing to engage a television audience : how are different media used in TV ident creation?
Macdonald, Iain
- In:
Arts and the market
5
(
2015
)
2
,
pp. 139-153
Persistent link: https://www.econbiz.de/10011439892
Saved in:
37
Uncertainty of outcome or star quality? : television audience demand for English Premier League football
Buraimo, Babatunde
;
Simmons, Robert
- In:
International journal of the economics of business
22
(
2015
)
3
,
pp. 449-469
Persistent link: https://www.econbiz.de/10011522143
Saved in:
38
State-dependent choice model for TV programs with externality : analysis of viewing behavior
Kinjo, Keita
;
Ebina, Takeshi
- In:
The journal of media economics
28
(
2015
)
1
,
pp. 20-40
Persistent link: https://www.econbiz.de/10011350069
Saved in:
39
The evolution of viewers' concerns and perceptions of television content quality
Artero, Juan P.
;
Etayo, Cristina
;
Sánchez-Tabernero, …
- In:
Journal of media business studies
12
(
2015
)
3/4
,
pp. 205-223
Persistent link: https://www.econbiz.de/10011611227
Saved in:
40
Surviving the transition to "digital first" : new apps in Asian mobile internets
Dwyer, Tim
- In:
Journal of media business studies
12
(
2015
)
1/2
,
pp. 29-48
Persistent link: https://www.econbiz.de/10011518267
Saved in:
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