Designing to engage a television audience : how are different media used in TV ident creation?
Iain Macdonald (School of Arts & Creative Industries, Edinburgh Napier University, Edinburgh, United Kingdom)
| Year of publication: |
2015
|
|---|---|
| Authors: | Macdonald, Iain |
| Published in: |
Arts and the market. - Bingley : Emerald Group Publishing Limited, ISSN 2056-4945, ZDB-ID 2847144-1. - Vol. 5.2015, 2, p. 139-153
|
| Subject: | Branding | Analogue animation | Audience-generated content | Channel idents | Computer generated imagery | Television graphics | Mediennutzung | Media usage | Persönlichkeitspsychologie | Personality psychology | Fernsehwerbung | Television advertising | Markenführung | Brand management | Fernsehen | Television | Fernsehprogramm | Television programme | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/AAM-05-2014-0019 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011439892