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~subject:"Fernsehsender"
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Fernsehsender
Online retailing
10,967
Online-Handel
10,967
Consumer behaviour
5,367
Konsumentenverhalten
5,367
Electronic Commerce
5,175
E-commerce
4,948
Online-Marketing
1,957
Internet marketing
1,941
Einzelhandel
1,461
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1,448
Social Web
1,399
Social web
1,399
Internet
1,217
Beziehungsmarketing
1,200
Relationship marketing
1,200
Customer satisfaction
980
Kundenzufriedenheit
980
Viral marketing
863
Virales Marketing
863
Confidence
695
Vertrauen
695
Website
686
Dienstleistungsqualität
677
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677
Distribution channel
617
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603
Digitale Plattform
603
e-commerce
558
Deutschland
530
Germany
526
Preismanagement
507
Pricing strategy
507
United States
428
USA
427
Theorie
403
Theory
403
Personalization
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Chew, Han Ei
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Gruninger-Hermann, Christian
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Pagani, Margherita
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Westebbe, Carsten
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International journal of electronic commerce : IJEC
1
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
1
Schriften zur Handelsforschung
1
Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues
1
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ECONIS (ZBW)
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1
Television in flux : emerging strategies for the online distribution of television programs
Wildman, Steven S.
;
Chew, Han Ei
- In:
Understanding the interactive digital media marketplace …
,
(pp. 378-391)
.
2012
Persistent link: https://www.econbiz.de/10009412594
Saved in:
2
The influence of personal and social-interactive engagement in social TV Web sites
Pagani, Margherita
;
Mirabello, Alessandra
- In:
International journal of electronic commerce : IJEC
16
(
2011/12
)
2
,
pp. 41-67
Persistent link: https://www.econbiz.de/10009488559
Saved in:
3
Absatzpolitik von TV-Shoppingsendern : theoretische und praktische Untersuchung des Marketingmix von Homeshoppingkanälen
Sutor, Felicitas
-
2007
Persistent link: https://www.econbiz.de/10014009363
Saved in:
4
Bedarfsanalysen von Käufertypen als Grundlage eines Showplanungskonzepts im Tele-Shopping
Westebbe, Carsten
-
2005
Persistent link: https://www.econbiz.de/10013417801
Saved in:
5
Teleshopping : Absatz- und Programmplanung eines TV-Shoppingsenders ; mit Tabellen
Gruninger-Hermann, Christian
-
1999
Persistent link: https://www.econbiz.de/10001367099
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