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~subject:"Finnland"
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Finnland
Service quality
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Liljander, Veronica
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Riel, Allard C. R. van
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Gummerus, Johanna
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Polsa, Pia
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The impact of storytelling on the consumer brand experience : the case of a firm-originated story
Lundqvist, Anna
;
Liljander, Veronica
;
Gummerus, Johanna
; …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
4
,
pp. 283-297
Persistent link: https://www.econbiz.de/10009729357
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2
Modelling consumer responses to an apparel store brand : store image as a risk reducer
Liljander, Veronica
;
Polsa, Pia
;
Riel, Allard C. R. van
- In:
Journal of retailing and consumer services
16
(
2009
)
4
,
pp. 281-290
Persistent link: https://www.econbiz.de/10003864541
Saved in:
3
Customer satisfaction with e-services : the case of an online recruitment portal
Liljander, Veronica
;
Riel, Allard C. R. van
;
Pura, Minna
- In:
Electronic Services
,
(pp. 407-432)
.
2002
Persistent link: https://www.econbiz.de/10001652832
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