Modelling consumer responses to an apparel store brand : store image as a risk reducer
Veronica Liljander; Pia Polsa: Allard van Riel
| Year of publication: |
2009
|
|---|---|
| Authors: | Liljander, Veronica ; Polsa, Pia ; Riel, Allard C. R. van |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 16.2009, 4, p. 281-290
|
| Subject: | Textilhandel | Textile distribution | Markenführung | Brand management | Handelsmarke | Store brand | Konsumentenverhalten | Consumer behaviour | Strukturgleichungsmodell | Structural equation model | Finnland | Finland |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003864541