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~subject:"Firm performance"
~subject:"Internet marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Brand equity"
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Firm performance
Internet marketing
Brand image
595
Markenimage
595
Brand management
513
Markenführung
513
Consumer behaviour
377
Konsumentenverhalten
377
Brand equity
374
brand equity
257
Beziehungsmarketing
175
Relationship marketing
175
Brand
161
Markenartikel
158
Social Web
77
Social web
77
Online-Marketing
74
Customer satisfaction
62
Kundenzufriedenheit
62
Marketing management
60
Marketingmanagement
60
Markenwert
57
Brand Equity
43
Dienstleistungsqualität
39
Service quality
39
Brand loyalty
36
Corporate Social Responsibility
36
Corporate social responsibility
36
Einzelhandel
36
Retail trade
36
Viral marketing
32
Virales Marketing
32
Unternehmenserfolg
29
brand loyalty
27
Advertising effects
26
Werbewirkung
26
Corporate reputation
25
Firmenimage
25
India
24
Indien
24
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16
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Article
101
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Aufsatz in Zeitschrift
Article in journal
101
Arbeitspapier
5
Graue Literatur
5
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5
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5
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5
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English
101
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Rahman, Mahabubur
4
Anabila, Peter
3
Schivinski, Bruno
3
Bhat, Savita
2
Chakraborty, Uttam
2
Dąbrowski, Dariusz
2
Faroque, Anisur Rahman
2
Lee, Jungwon
2
Mathur, Manisha
2
Park, Cheol
2
Rodríguez-Serrano, M. Ángeles
2
Tiago, Flávio Borges
2
Tiago, Maria Teresa Borges
2
Ababneh, Bashar
1
Ahiabor, Daniel Kofi
1
Ahmad Raza Bilal
1
Ahmad, Amna
1
Ahmed, Rizwan Raheem
1
Ahmed, Zafar U.
1
Aiello, Gaetano
1
Al-Mamun, Abdullah
1
Alalwan, Ali Abdallah
1
Algharabat, Raed
1
Aljarah, Ahmad
1
Alryalat, Mohammad Abdallah Ali
1
Ameyibor, Leeford Edem Kojo
1
Andreu, Luisa
1
Anselmsson, Johan
1
Aranda, Evangelina
1
Ashmond, Adu-Ansere
1
Athanas-Linden, Grace
1
Baabdullah, Abdullah Mohammed
1
Baalbaki, Sally
1
Barreda, Albert
1
Bartikowski, Boris
1
Beig, Faseeh Amin
1
Beukeboom, Camiel J.
1
Bilgihan, Anil
1
Bozman, Carl S.
1
Brandão, Amélia Maria Pinto da Cunha
1
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Journal of business research : JBR
12
Journal of marketing communications
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
The journal of brand management : an international journal
4
Cogent business & management
3
International journal of internet marketing and advertising : IJIMA
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Asia Pacific journal of marketing and logistics
2
IIMB management review
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of sports marketing & sponsorship
2
Journal of advertising research
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Administrative Sciences : open access journal
1
American journal of business
1
Amfiteatru economic : an economic and business research periodical
1
California management review
1
Digital business
1
Eurasian journal of business and economics : EJBE
1
EuroMed journal of management : EMJM
1
European business review
1
European journal of management and business economics : EJM&BE
1
European journal of marketing : EJM
1
European research studies
1
Global business review
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International entrepreneurship and management journal
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of electronic customer relationship management : IJECRM
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of hospitality management
1
International journal of sport management and marketing : IJSMM
1
International journal of the economics of business
1
International journal of wine business research
1
International marketing review
1
Journal of air transport management
1
Journal of business ethics : JOBE
1
Journal of consumer marketing
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of global fashion marketing : JGfM
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ECONIS (ZBW)
101
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71
A study on the effects of social media marketing activities on brand equity and customer response in the airline industry
Seo, Eun-Ju
;
Park, Jin-Woo
- In:
Journal of air transport management
66
(
2018
),
pp. 36-41
Persistent link: https://www.econbiz.de/10011791960
Saved in:
72
The effects of credible online reviews on brand equity dimensions and its consequence on consumer behavior
Chakraborty, Uttam
;
Bhat, Savita
- In:
Journal of promotion management : JPM
24
(
2018
)
1
,
pp. 57-82
Persistent link: https://www.econbiz.de/10011875329
Saved in:
73
Impact of corporate social responsibility disclosure on financial performance : case study of listed pharmaceutical firms of Pakistan
Malik, Muhammad Shoukat
;
Kanwal, Lubna
- In:
Journal of business ethics : JOBE
150
(
2018
)
1
,
pp. 69-78
Persistent link: https://www.econbiz.de/10011877531
Saved in:
74
Online reviews and its impact on brand equity
Chakraborty, Uttam
;
Bhat, Savita
- In:
International journal of internet marketing and …
12
(
2018
)
2
,
pp. 159-180
Persistent link: https://www.econbiz.de/10011859040
Saved in:
75
The behavioral and intermediate effects of advertising on firm performance : an empirical investigation of the restaurant industry
Kim, Jewoo
;
Jun, Jinhyun
;
Tang, Liang
;
Zheng, Tianshu
- In:
Journal of hospitality & tourism research : JHTR ; the …
42
(
2018
)
2
,
pp. 319-337
Persistent link: https://www.econbiz.de/10011912225
Saved in:
76
Advertising non-premium products as if they were premium : the impact of advertising up on advertising elasticity and brand equity
Guitart, Ivan A.
;
González, Jorge
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
3
,
pp. 471-489
Persistent link: https://www.econbiz.de/10011943264
Saved in:
77
Leveraging social media-based determinants to build customer-based brand equity of a retailer
Mathur, Manisha
- In:
The international review of retail, distribution and …
28
(
2018
)
5
,
pp. 554-575
Persistent link: https://www.econbiz.de/10011988220
Saved in:
78
How trust moderates social media engagement and brand equity
Chahal, Hardeep
;
Rani, Anu
- In:
Journal of research in interactive marketing : …
11
(
2017
)
3
,
pp. 312-335
Persistent link: https://www.econbiz.de/10011779170
Saved in:
79
Impact of government brand-building promotion on enterprise financial performance : empirical evidence from China
Wen, Decheng
;
Chen, Xiao
;
Sun, Xiaojing
;
Cao, Jing
; …
- In:
Total quality management & business excellence : an …
28
(
2017
)
9
,
pp. 1023-1040
Persistent link: https://www.econbiz.de/10011778049
Saved in:
80
Differences in the city branding of European capitals based on online vs. offline sources of information
Molina, Arturo
;
Fernández, Alejandra C.
;
Gómez, Mar
; …
- In:
Tourism management : research, policies, practice
58
(
2017
),
pp. 28-39
Persistent link: https://www.econbiz.de/10011634629
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