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~subject:"Firm performance"
~subject:"Social web"
~type:"article"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
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Search: subject_exact:"Brand equity"
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Firm performance
Social web
Brand image
595
Markenimage
595
Brand management
513
Markenführung
513
Consumer behaviour
377
Konsumentenverhalten
377
Brand equity
374
brand equity
257
Beziehungsmarketing
175
Relationship marketing
175
Brand
161
Markenartikel
158
Social Web
77
Internet marketing
74
Online-Marketing
74
Customer satisfaction
62
Kundenzufriedenheit
62
Marketing management
60
Marketingmanagement
60
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57
Brand Equity
43
Dienstleistungsqualität
39
Service quality
39
Brand loyalty
36
Corporate Social Responsibility
36
Corporate social responsibility
36
Einzelhandel
36
Retail trade
36
Viral marketing
32
Virales Marketing
32
Unternehmenserfolg
29
brand loyalty
27
Advertising effects
26
Werbewirkung
26
Corporate reputation
25
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25
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24
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Aufsatz in Zeitschrift
Reprint
Article in journal
104
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7
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7
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1
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104
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Rahman, Mahabubur
4
Anabila, Peter
3
Mathur, Manisha
3
Schivinski, Bruno
3
Ahmad, Amna
2
Divakaran, Pradeep Kumar Ponnamma
2
Dąbrowski, Dariusz
2
Faroque, Anisur Rahman
2
Husain, Rehan
2
Khan, Bilal Mustafa
2
Lee, Jungwon
2
Park, Cheol
2
Rodríguez-Serrano, M. Ángeles
2
Tiago, Flávio Borges
2
Tiago, Maria Teresa Borges
2
Ababneh, Bashar
1
Ahiabor, Daniel Kofi
1
Ahmad Raza Bilal
1
Ahmed, Zafar U.
1
Al-Mamun, Abdullah
1
Alalwan, Ali Abdallah
1
Alcántara-Pilar, Juan Miguel
1
Algharabat, Raed
1
Aljarah, Ahmad
1
Alryalat, Mohammad Abdallah Ali
1
Ameyibor, Leeford Edem Kojo
1
Amezcua, Bernardo
1
Andreu, Luisa
1
Anselmsson, Johan
1
Aranda, Evangelina
1
Ashmond, Adu-Ansere
1
Astakhova, Marina
1
Athanas-Linden, Grace
1
Baabdullah, Abdullah Mohammed
1
Baalbaki, Sally
1
Barreda, Albert
1
Basile, Kelly
1
Beal, Brent D.
1
Beukeboom, Camiel J.
1
Bilstein, Nicola
1
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Journal of business research : JBR
11
Journal of marketing communications
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
The journal of brand management : an international journal
4
Asia Pacific journal of marketing and logistics
3
Cogent business & management
3
Journal of marketing
3
IIMB management review
2
International journal of hospitality management
2
International journal of internet marketing and advertising : IJIMA
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of sports marketing & sponsorship
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of retailing and consumer services
2
Technological forecasting & social change : an international journal
2
AMS review : official publication of the Academy of Marketing Science
1
Academia : revista Latinoamericana de administración
1
Administrative Sciences : open access journal
1
American journal of business
1
California management review
1
Digital business
1
Eurasian journal of business and economics : EJBE
1
European journal of management and business economics : EJM&BE
1
European journal of marketing
1
European journal of marketing : EJM
1
European research studies
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
Global business and organizational excellence : GBOE
1
Global journal of business management : GJBM
1
Indian journal of economics & business : IJEB
1
International entrepreneurship and management journal
1
International journal of Indian culture and business management : IJICBM
1
International journal of electronic customer relationship management : IJECRM
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of sport management and marketing : IJSMM
1
International journal of the economics of business
1
International journal of wine business research
1
International marketing review
1
Journal of air transport management
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ECONIS (ZBW)
104
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61
How personalized advertising affects equity of brands advertised on Facebook? : a mediation mechanism
Tran, Trang P.
;
Lin, Chien-Wei
;
Baalbaki, Sally
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012417083
Saved in:
62
Exploring the components of brand equity amid declining ticket sales in Major League Baseball
Merkle, Adam C.
;
Hessick, Catherine
;
Leggett, Britton R.
; …
- In:
Journal of marketing analytics : JMA
8
(
2020
)
3
,
pp. 149-164
Persistent link: https://www.econbiz.de/10012296871
Saved in:
63
Improving the value of the retailer brand through social media equity
Mathur, Manisha
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 508-530
Persistent link: https://www.econbiz.de/10012297815
Saved in:
64
Trending topics plus future challenges and opportunities in brand management
Golob, Urša
;
Davies, Mark A. P.
;
Kernstock, Joachim
; …
- In:
The journal of asset management
27
(
2020
)
2
,
pp. 123-129
Persistent link: https://www.econbiz.de/10012298750
Saved in:
65
The role of trust in understanding the impact of social media marketing on brand equity and brand loyalty
Reham Shawky Ebrahim
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
4
,
pp. 287-308
Persistent link: https://www.econbiz.de/10012312406
Saved in:
66
Examining the efficacy of brand social media communication : a consumer perspective
Dwivedi, Abhishek
;
McDonald, Robert E.
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
4
,
pp. 373-386
Persistent link: https://www.econbiz.de/10012483474
Saved in:
67
Building brand advocacy on social media to improve brand equity
Mathur, Manisha
- In:
International journal of electronic marketing and …
10
(
2019
)
2
,
pp. 150-172
Persistent link: https://www.econbiz.de/10012037002
Saved in:
68
Digital content marketing's role in fostering consumer engagement, trust, and value : framework, fundamental propositions, and implications
Hollebeek, Linda D.
;
Macky, Keith
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 27-41
Persistent link: https://www.econbiz.de/10011997974
Saved in:
69
Brand equity and firm performance : the complementary role of corporate social responsibility
Rahman, Mahabubur
;
Rodríguez-Serrano, M. Ángeles
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 691-704
Persistent link: https://www.econbiz.de/10012120870
Saved in:
70
Service recovery on stage : effects of social media recovery on virtually present others
Hogreve, Jens
;
Bilstein, Nicola
;
Hörner, Kathrin Brigitte
- In:
Journal of service research
22
(
2019
)
4
,
pp. 421-439
Persistent link: https://www.econbiz.de/10012128049
Saved in:
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