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Internal marketing, market orientation and organisational performance : the mythological triangle in a retail context
Theodoridis, Prokopis K.
;
Panigyrakis, George S.
- In:
European retail research
24
(
2010
)
2
,
pp. 33-67
Persistent link: https://www.econbiz.de/10008760378
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Internal marketing impact on business performance in a retail context
Panigyrakis, George G.
;
Theodoridis, Prokopis K.
- In:
International journal of retail & distribution management
37
(
2009
)
6/7
,
pp. 600-628
Persistent link: https://www.econbiz.de/10009521970
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