Internal marketing, market orientation and organisational performance : the mythological triangle in a retail context
Year of publication: |
2010
|
---|---|
Authors: | Theodoridis, Prokopis K. ; Panigyrakis, George S. |
Published in: |
European retail research. - Wiesbaden : Springer Gabler, ISSN 1867-8785, ZDB-ID 2464915-6. - Vol. 24.2010, 2, p. 33-67
|
Subject: | Einzelhandel | Retail trade | Personalmarketing | HR marketing | Marketingmanagement | Marketing management | Unternehmenserfolg | Firm performance | Griechenland | Greece |
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