Agostini, Lara; Filippini, Roberto; Nosella, Anna - In: Measuring Business Excellence 18 (2014) 1, pp. 78-91
) performance in the fashion industry, trying also to shed light on the different effect that corporate and product brands may … sample of Italian SMEs in the fashion industry. Findings – Results indicate that trademarks do have a positive impact on SMEs …' performance in the fashion industry, and in particular corporate trademarks seem to be effective in producing a sales increase …