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Firm value
Marketing-finance interface
28
marketing-finance interface
20
Börsenkurs
14
Share price
14
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11
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11
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customer satisfaction
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marketing–finance interface
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Srinivasan, Shuba
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Australian journal of management
1
Journal of strategic marketing
1
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ECONIS (ZBW)
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1
The contribution of managerial ability on customer satisfaction : an empirical investigation
Ngo, Thanh
;
Mai, Enping
;
Siguaw, Judy
;
Jory, Surendranath R.
- In:
Journal of strategic marketing
31
(
2023
)
2
,
pp. 343-369
Persistent link: https://www.econbiz.de/10014303242
Saved in:
2
The asymmetric effect of warranty payments on firm value : the moderating role of advertising, R&D, and industry concentration
Kurt, Didem
;
Pauwels, Koen
;
Kurt, Ahmet C.
;
Srinivasan, …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10013191771
Saved in:
3
The
marketing-finance
interface
: a new integrative review of metrics, methods, and findings and an agenda for future research
Edeling, Alexander
;
Srinivasan, Shuba
;
Hanssens, …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
4
,
pp. 857-876
Persistent link: https://www.econbiz.de/10013191777
Saved in:
4
Information and timing of new product preannouncement and firm value
Yang, Chi-Lin
;
Lin, Tsai-Yin
;
Chen, Chien-Wei
;
Chiang, …
- In:
Australian journal of management
43
(
2018
)
1
,
pp. 111-131
Persistent link: https://www.econbiz.de/10011819129
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