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~subject:"Firmenimage"
~subject:"Markenimage"
~subject:"Retail trade"
~type_genre:"Fallstudie"
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European journal of marketing : EJM
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Brand heritage and the renaissance of Cunard
Hudson, Bradford T.
- In:
European journal of marketing : EJM
45
(
2011
)
9/10
,
pp. 1538-1556
Persistent link: https://www.econbiz.de/10009378590
Saved in:
2
The duality of political brand equity
Phipps, Marcus
;
Brace-Govan, Jan
;
Jevons, Colin
- In:
European journal of marketing : EJM
44
(
2010
)
3/4
,
pp. 496-514
Persistent link: https://www.econbiz.de/10008650066
Saved in:
3
Managing i-branding to create brand equity
Simmons, Geoff
;
Thomas, Brychan
;
Truong, Yann
- In:
European journal of marketing : EJM
44
(
2010
)
9/10
,
pp. 1260-1285
Persistent link: https://www.econbiz.de/10008661740
Saved in:
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