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~subject:"Foreign investment"
~subject:"Social Web"
~type:"article"
~type_genre:"Aufsatz im Buch"
~type_genre:"Fallstudie"
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Handbook of social media management : value chain and business models in changing media markets
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Web 2.0 : neue Perspektiven für Marketing und Medien
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Social media and crisis communication
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Contemporary issues in social media marketing
23
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
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Digital transformation in journalism and news media : media management, media convergence and globalization
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Handbook of research on integrating social media into strategic marketing
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Social Branding : Strategien - Praxisbeispiele - Perspektiven
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Analyzing the strategic role of social networking in firm growth and productivity
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
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Social Web im Tourismus : Strategien - Konzepte - Einsatzfelder
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The SAGE handbook of social media marketing
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Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
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Virtual enterprises communities & social networks : Workshop GeNeMe '10 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.10.2010
16
Information diffusion management and knowledge sharing ; volume 2
15
Organizations and social networking : utilizing social media to engage consumers
15
Personalentwicklung 2.0 : Lernen, Wissensaustausch und Talentförderung der nächsten Generation
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Strategic customer relationship management in the age of social media
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Capturing, analyzing, and managing word-of-mouth in the digital marketplace
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I-KNOW '08 and I-MEDIA '08 : International Conferences on Knowledge Management and New Media Technology ; conference proceedings ; [Graz, Austria, September 3 - 5, 2008]
13
Social Media in der Organisationskommunikation : empirische Befunde und Branchenanalysen
13
Social media in strategic management
13
Social media listening and monitoring for business applications
13
The Routledge companion to digital consumption
13
Virtual enterprises, communities & social networks : Workshop GeNeMe '11 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.09.2011 ; [eingebunden in die Gesamttagung "Wissens-Gemeinschaften 2011"]
13
Web 2.0 : the business model
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CSR und Social Media : unternehmerische Verantwortung in sozialen Medien wirkungsvoll vermitteln
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Computer-mediated marketing strategies : social media and online brand communities
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Consumer psychology in a social media world
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Der Einsatz Sozialer Medien im Sport : Gestaltung, Vermarktung, Monetarisierung
12
Digital Business in Africa : Social Media and Related Technologies
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Digital Public Affairs : Social Media für Unternehmen, Verbände und Politik
11
HMD : Praxis der Wirtschaftsinformatik
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Handbook of research on business social networking ; Vol. 2
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Harnessing the power of social media and web analytics
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Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
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Multinationals in Eastern Europe
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Social-Media-Handbuch : Theorien, Methoden, Modelle
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Consumers@work : zum neuen Verhältnis von Unternehmen und Usern im Web 2.0
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E-collaboration ; Vol. 1
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ECONIS (ZBW)
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1
Trade, foreign direct investment, and international technology transfer : a survey
Saggi, Kamal
- In:
Technology transfer, foreign direct investment, and the …
,
(pp. 81-125)
.
2024
Persistent link: https://www.econbiz.de/10014431367
Saved in:
2
Marketing in the Metaverse : exploring marketing opportunities and potential pitfalls
Wannow, Stefanie
;
Beck, Chiara
- In:
Zukunft des Marketings
,
(pp. 57-76)
.
2023
opportunities in the Metaverse. However, there is great uncertainty regarding effective strategies in this new "
world
". As research …
Persistent link: https://www.econbiz.de/10014516198
Saved in:
3
The evolution of CSR information disclosure from Web 1.0 to Web 2.0
Du, Jiaxu
;
Wang, Kangding
- In:
Harnessing technology for knowledge transfer in …
,
(pp. 203-226)
.
2024
Persistent link: https://www.econbiz.de/10014531415
Saved in:
4
Designing reputation mechanisms for online labor platforms : an empirical study
Bagnoud, Alexandre
;
Pätzmann, Lena-Marie
;
Back, Andrea
- In:
Towards Digital and Sustainable Organisations : People, …
,
(pp. 183-200)
.
2024
Persistent link: https://www.econbiz.de/10014543749
Saved in:
5
Reveal the characteristics and commercial value of public opinion dissemination in the big data era : take the internet community Zhihu as an example
Yu, Benhai
;
Ni, Yufan
- In:
Internet finance and digital economy : advances in …
,
(pp. 765-780)
.
2024
Persistent link: https://www.econbiz.de/10014534688
Saved in:
6
From trade and foreign direct investment to technology : international R&D spillovers and productivity in ASEAN
Ramadhan, Muhammad Sayyid
;
Hastiadi, Fithra Faisal
- In:
Economic Resurgence in ASEAN : Navigating Convergence, …
,
(pp. 63-78)
.
2024
Persistent link: https://www.econbiz.de/10014537460
Saved in:
7
Trade, FDI, and economic growth
Ohashi, Hideo
- In:
Growth Mechanisms and Sustainable Development of the …
,
(pp. 67-95)
.
2022
Persistent link: https://www.econbiz.de/10013431583
Saved in:
8
The welfare effects of social media
Allcott, Hunt
;
Braghieri, Luca
;
Eichmeyer, Sarah
; …
- In:
The political economy of social media
,
(pp. 25-30)
.
2023
Persistent link: https://www.econbiz.de/10014444274
Saved in:
9
Social media and mental health
Braghieri, Luca
;
Levy, Ro'ee
;
Makarin, Alexey
- In:
The political economy of social media
,
(pp. 31-44)
.
2023
Persistent link: https://www.econbiz.de/10014444279
Saved in:
10
Social media, news consumption and polarisation
Levy, Ro'ee
- In:
The political economy of social media
,
(pp. 47-58)
.
2023
Persistent link: https://www.econbiz.de/10014444281
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