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France
Brand management
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Bryson, Douglas
4
Atwal, Glyn
1
Barron, Andrew
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Blumrodt, Jens
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Crespi, Roberta
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Descubes, Irena
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Flanagan, John
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ECONIS (ZBW)
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1
Antecedents of intentions to crowdfund luxury brands and projects : evidence from French consumers
Bryson, Douglas
;
Atwal, Glyn
;
Crespi, Roberta
- In:
Strategic change
31
(
2022
)
5
,
pp. 497-503
Persistent link: https://www.econbiz.de/10013415701
Saved in:
2
Lesbians' assessments of gay advertising in France : not necessarily a case of "La Vie en Rose?"
Descubes, Irena
;
McNamara, Tom
;
Bryson, Douglas
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 639-663
Persistent link: https://www.econbiz.de/10011934604
Saved in:
3
Cross-country differences in attitudes to business associations during the 2007 - 2010 recession
Hultén, Peter
;
Barron, Andrew
;
Bryson, Douglas
- In:
Journal of world business : JWB
47
(
2012
)
3
,
pp. 352-361
Persistent link: https://www.econbiz.de/10009559820
Saved in:
4
European football teams' CSR engagement impacts on customer-based brand equity
Blumrodt, Jens
;
Bryson, Douglas
;
Flanagan, John
- In:
The journal of consumer marketing
29
(
2012
)
7
,
pp. 482-493
Persistent link: https://www.econbiz.de/10009681497
Saved in:
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