Lesbians' assessments of gay advertising in France : not necessarily a case of "La Vie en Rose?"
Year of publication: |
June 2018
|
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Authors: | Descubes, Irena ; McNamara, Tom ; Bryson, Douglas |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 34.2018, 7/8, p. 639-663
|
Subject: | Gay advertising | lesbian and gay marketing | lesbian subgroups | in-group/out-group lesbians | Homosexualität | Homosexuality | Frankreich | France | Werbung | Advertising | Sexualität | Sexuality | Zielgruppe | Target group |
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