//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Frankreich"
~subject:"Geschichte"
~subject:"United States"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbefachleute"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Frankreich
Geschichte
United States
Media professions
18
Medienberufe
18
Advertising industry
5
USA
5
Werbewirtschaft
5
Advertising
4
Werbung
4
Anforderungsprofil
3
Gender
3
Geschlecht
3
Occupational profile
3
Public relations
3
Öffentlichkeitsarbeit
3
Advertising effects
2
Advertising planning
2
Cultural identity
2
Deutschland
2
France
2
Frauen
2
Führungskräfte
2
Germany
2
Grounded Theory
2
Grounded theory
2
Großbritannien
2
Kulturelle Identität
2
Legitimacy
2
Legitimität
2
Managers
2
Occupational qualification
2
Qualifikation
2
Schweden
2
Sweden
2
United Kingdom
2
Werbeplanung
2
Werbewirkung
2
Women
2
1918-1939
1
1945-1967
1
more ...
less ...
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
7
Aufsatz im Buch
1
Book section
1
Collection of articles of several authors
1
Sammelwerk
1
Statistics
1
Statistik
1
more ...
less ...
Language
All
English
6
German
1
Author
All
Broyles, Sheri J.
1
Carayol, Valérie
1
Chessel, Marie-Emmanuelle
1
Coleman, Catherine A.
1
Griffin, W. Glenn
1
Grow, Jean
1
Johansson, Catrin
1
Kelly, J. S.
1
McQuarrie, Edward F.
1
Ottestig, Ann T.
1
Phillips, Barbara J.
1
Roca, David
1
Zayer, Linda Tuncay
1
more ...
less ...
Published in...
All
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of communication management : an international journal
2
International journal of advertising : the quarterly review of marketing communications
1
Jahrbuch für Wirtschaftsgeschichte
1
Journal of business research : JBR
1
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Advertising professionals' perceptions of the impact of gender portrayals on men and women : a question of ethics?
Zayer, Linda Tuncay
;
Coleman, Catherine A.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 264-275
Persistent link: https://www.econbiz.de/10011313245
Saved in:
2
The face of the brand : how art directors understand visual brand identity
Phillips, Barbara J.
;
McQuarrie, Edward F.
;
Griffin, W. …
- In:
Journal of advertising : official publication of the …
43
(
2014
)
4
,
pp. 318-332
Persistent link: https://www.econbiz.de/10010470007
Saved in:
3
Vanishing acts : creative women in Spain and the United States
Grow, Jean
;
Roca, David
;
Broyles, Sheri J.
- In:
International journal of advertising : the quarterly …
31
(
2012
)
3
,
pp. 657-679
Persistent link: https://www.econbiz.de/10009581773
Saved in:
4
Communication executives in a changing world : legitimacy beyond organizational borders
Johansson, Catrin
;
Ottestig, Ann T.
- In:
Journal of communication management : an international …
15
(
2011
)
2
,
pp. 144-164
Persistent link: https://www.econbiz.de/10009127081
Saved in:
5
PR professionals in France : an overview of the sector
Carayol, Valérie
- In:
Journal of communication management : an international …
14
(
2010
)
2
,
pp. 167-177
Persistent link: https://www.econbiz.de/10003979124
Saved in:
6
Die Werbefachleute in Frankreich in der Zeit zwischen den beiden Weltkriegen : Geschichte einer Professionalisierung?
Chessel, Marie-Emmanuelle
- In:
Jahrbuch für Wirtschaftsgeschichte
(
1997
),
pp. 79-92
Persistent link: https://www.econbiz.de/10001245646
Saved in:
7
Practicing advertising researchers and their views of academic researchers
Kelly, J. S.
- In:
Journal of business research : JBR
15
(
1987
)
3
,
pp. 257-268
Persistent link: https://www.econbiz.de/10001029642
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->