Advertising professionals' perceptions of the impact of gender portrayals on men and women : a question of ethics?
Linda Tuncay Zayer; Catherine A. Coleman
| Year of publication: |
2015
|
|---|---|
| Authors: | Zayer, Linda Tuncay ; Coleman, Catherine A. |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 44.2015, 3, p. 264-275
|
| Subject: | Werbung | Advertising | Geschlecht | Gender | Ethik | Ethics | Werbewirkung | Advertising effects | Medienberufe | Media professions | Wahrnehmung | Perception | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011313245