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Consumer behaviour
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Professional sports
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fan behavior
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fan identification
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fans
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Journal of sport management : the official journal of the North American Society of Sport Management
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No more "good" intentions : purchase behaviors in sponsorship
Zaharia, Noni
;
Biscaia, Rui
;
Gray, Dianna P.
;
Stotlar, …
- In:
Journal of sport management : the official journal of …
30
(
2016
)
2
,
pp. 162-175
Persistent link: https://www.econbiz.de/10011489239
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