No more "good" intentions : purchase behaviors in sponsorship
Noni Zaharia (Florida State University), Rui Biscaia (Universidade Europeia and Universidade de Lisboa), Dianna P. Gray and David K. Stotlar (University of Northern Colorado)
| Year of publication: |
March 2016
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|---|---|
| Authors: | Zaharia, Noni ; Biscaia, Rui ; Gray, Dianna P. ; Stotlar, David K. |
| Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 30.2016, 2, p. 162-175
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| Subject: | purchase intentions | actual purchase behaviors | sponsorship effectiveness | soccer | fans | Sponsoring | Sponsorship | Konsumentenverhalten | Consumer behaviour | Fußball | Football | Sportmarketing | Sports marketing | Profisport | Professional sports |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1123/jsm.2015-0347 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011489239