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optimal distinctiveness theory
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The positive and negative impacts of social and personal self-categorizations on sport fans' experience
Alon, Anat Toder
;
Shuv-Ami, Avichai
;
Bareket-Bojmel, Liad
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
3
,
pp. 572-593
Persistent link: https://www.econbiz.de/10013370343
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