The positive and negative impacts of social and personal self-categorizations on sport fans' experience
Year of publication: |
2022
|
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Authors: | Alon, Anat Toder ; Shuv-Ami, Avichai ; Bareket-Bojmel, Liad |
Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 2515-7841, ZDB-ID 2238604-X. - Vol. 23.2022, 3, p. 572-593
|
Subject: | Fan aggression | Identity salience | Optimal distinctiveness theory | Social identity | Sport fans | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Sportmarketing | Sports marketing | Profisport | Professional sports | Sportorganisation | Sport organization | Sport | Sports | Fußball | Football | Sozialpsychologie | Social psychology |
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