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~subject:"Fuzzy front end of innovation"
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Industrial marketing management : the international journal for industrial and high-tech firms
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The eye of the beholder : the influence of intuition, rationality, and leeway on the assessment of an idea's market-creation potential
Schweitzer, Fiona Maria
;
Röth, Tobias
;
Gillier, Thomas
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 274-284
Persistent link: https://www.econbiz.de/10012422220
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