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~subject:"Ganzzahlige Optimierung"
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Ganzzahlige Optimierung
Direktmarketing
1,920
Direct marketing
1,468
Deutschland
353
Germany
327
Consumer behaviour
255
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Leus, Roel
2
Aksakallı, Vural
1
Delanote, S.
1
Nobibon, Fabrice Talla
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Spieksma, Frits C. R.
1
Talla Nobibon, Fabrice
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Electronic commerce research and applications
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European journal of operational research : EJOR
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ECONIS (ZBW)
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Optimization of the annual planning of targeted offers in direct marketing
Delanote, S.
;
Leus, Roel
;
Talla Nobibon, Fabrice
- In:
Journal of the Operational Research Society : OR
64
(
2013
)
12
,
pp. 1770-1779
Persistent link: https://www.econbiz.de/10010228329
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2
Optimizing direct response in Internet display advertising
Aksakallı, Vural
- In:
Electronic commerce research and applications
11
(
2012
)
1/6
,
pp. 229-240
Persistent link: https://www.econbiz.de/10009730246
Saved in:
3
Optimization models for targeted offers in direct marketing : exact and heuristic algorithms
Nobibon, Fabrice Talla
;
Leus, Roel
;
Spieksma, Frits C. R.
- In:
European journal of operational research : EJOR
210
(
2011
)
3
,
pp. 670-683
Persistent link: https://www.econbiz.de/10008990051
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