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How to generate loyalty in mobile payment services? : an integrative dual SEM-ANN analysis
Tri Quan Dang
;
Tan, Garry Wei-Han
;
Eugene Cheng-xi Aw
; …
- In:
International journal of bank marketing
41
(
2023
)
6
,
pp. 1177-1206
Persistent link: https://www.econbiz.de/10014332182
Saved in:
2
"Stop the unattainable ideal for an ordinary me!" : fostering parasocial relationships with social media influencers : the role of self-discrepancy
Eugene Cheng-xi Aw
;
Chuah, Stephanie Hui-wen
- In:
Journal of business research : JBR
132
(
2021
),
pp. 146-157
Persistent link: https://www.econbiz.de/10012581576
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