//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Gender"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"femvertising"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Gender
Advertising
13
Femvertising
13
Werbung
13
Frauen
11
Women
11
Consumer behaviour
8
Geschlecht
8
Konsumentenverhalten
8
femvertising
7
Advertising effects
6
Werbewirkung
6
Weibliche Arbeitskräfte
5
Women workers
5
advertising
5
Frauenbewegung
4
Weibliche Führungskräfte
4
Women managers
4
Women's movement
4
Frauenpolitik
3
Women's politics
3
feminism
3
Brand
2
Brand management
2
Gender Economics
2
Gender economics
2
Gender equality
2
Gleichberechtigung
2
Internet marketing
2
Luxury goods
2
Luxusgüter
2
Markenartikel
2
Markenführung
2
Online-Marketing
2
female empowerment
2
gender
2
women empowerment
2
Advertisement
1
Advertising appeal
1
Asia
1
more ...
less ...
Online availability
All
Undetermined
7
Free
1
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Language
All
English
8
Author
All
Amir, Aleena
1
Campbell, Rachel
1
Chaput, Luciana
1
El Hajjar, Samer
1
Freeman, Olivia
1
Gannon, Valerie
1
Hatzithomas, Leonidas
1
Kordrostami, Melika
1
Laczniak, Russell N.
1
Michaelidou, Nina
1
Negm, Eiman
1
Obaid, Asfia
1
Roca, David
1
Sadaf, Lubaba
1
Siamagka, Nikoletta Theofania
1
Thompson-Whiteside, Helen
1
Um, Nam-Hyun
1
more ...
less ...
Published in...
All
Journal of Islamic marketing
2
Business horizons
1
Corporate communications : an international journal
1
International journal of advertising : the review of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of promotion management : innovations in planning and applied research
1
The journal of product & brand management
1
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Female power portrayals in advertising
Kordrostami, Melika
;
Laczniak, Russell N.
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1181-1208
Persistent link: https://www.econbiz.de/10013417460
Saved in:
2
How does
femvertising
work in a patriarchal context? : an unwavering consumer perspective
Amir, Aleena
;
Roca, David
;
Sadaf, Lubaba
;
Obaid, Asfia
- In:
Corporate communications : an international journal
29
(
2024
)
2
,
pp. 170-186
Persistent link: https://www.econbiz.de/10014494113
Saved in:
3
Investigating consumers' reactions towards female-empowerment advertising (
femvertising
) and female-stereotypical representations advertising (sex-appeal)
Negm, Eiman
- In:
Journal of Islamic marketing
15
(
2024
)
4
,
pp. 1078-1096
Persistent link: https://www.econbiz.de/10014520804
Saved in:
4
Attitudes toward
femvertising
in the Middle East : the case of Lebanon
El Hajjar, Samer
- In:
Journal of Islamic marketing
13
(
2022
)
5
,
pp. 1111-1124
Persistent link: https://www.econbiz.de/10013278933
Saved in:
5
Femvertising
practices on social media : a comparison of luxury and non-luxury brands
Michaelidou, Nina
;
Siamagka, Nikoletta Theofania
; …
- In:
The journal of product & brand management
31
(
2022
)
8
,
pp. 1285-1300
Persistent link: https://www.econbiz.de/10013429200
Saved in:
6
Korean consumers' responses to Nike's "Women's Just Do It"
femvertising
campaign
Um, Nam-Hyun
- In:
Journal of promotion management : innovations in …
28
(
2022
)
5
,
pp. 650-668
Persistent link: https://www.econbiz.de/10013277291
Saved in:
7
From overt threat to invisible presence : discursive shifts in representations of gender in menstrual product advertising
Campbell, Rachel
;
Freeman, Olivia
;
Gannon, Valerie
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
3/4
,
pp. 216-237
Persistent link: https://www.econbiz.de/10012515245
Saved in:
8
Something in Adland doesn't add up : it’s time to make female creatives count
Thompson-Whiteside, Helen
- In:
Business horizons
63
(
2020
)
5
,
pp. 597-606
Persistent link: https://www.econbiz.de/10012301442
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->