From overt threat to invisible presence : discursive shifts in representations of gender in menstrual product advertising
Year of publication: |
2021
|
---|---|
Authors: | Campbell, Rachel ; Freeman, Olivia ; Gannon, Valerie |
Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 37.2021, 3/4, p. 216-237
|
Subject: | advertising | femvertising | Visual discourse analysis | Werbung | Advertising | Diskurstheorie | Discourse theory | Geschlecht | Gender | Werbewirkung | Advertising effects | Frauen | Women |
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