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~subject:"German Democratic Republic"
~subject:"Theorie"
~type_genre:"Fallstudie"
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German Democratic Republic
Theorie
Furniture industry
45
Möbelindustrie
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Galle, Melanie
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Tarnovskaya, Veronika
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Lund studies in economics and management
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Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
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ECONIS (ZBW)
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Werte und Marken - Theoretische Bezüge und Managementimplikationen am Beispiel der Marke Gaggenau
Galle, Melanie
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003427395
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The mechanism of market driving with a corporate brand : the case of a global retailer
Tarnovskaya, Veronika
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2007
Persistent link: https://www.econbiz.de/10003642873
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