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~subject:"Germany"
~subject:"Japan"
~subject:"Management"
~type_genre:"Case study"
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Search: subject_exact:"Internationaler Absatz"
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Zentes, Joachim
5
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2
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Horn, Sierk
2
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2
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Duisburger betriebswirtschaftliche Schriften
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Event-Marketing : Trends und Entwicklungen
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Globalism and regional economy
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Internationalisierung industrieller Dienstleistungen : Leitfaden und Instrumente zur Planung des Internationalisierungserfolges
1
Internet economics
1
Journal of international consumer marketing
1
Long range planning : LRP ; international journal of strategic management
1
Market research best practice : 30 visions for the future ; a compilation of discussion papers, case studied and methodologies from ESOMAR
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Schriften zur empirischen Forschung und quantitativen Unternehmensplanung
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Sozialwissenschaftliche Schriften zur Forst- und Holzwirtschaft
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ECONIS (ZBW)
30
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1
Toyota's global marketing strategy : innovation through breakthrough thinking and Kaizen
Hibino, Shōzō
;
Noguchi, Kōichirō
;
Plenert, Gerhard …
-
2018
Persistent link: https://www.econbiz.de/10011672065
Saved in:
2
Global marketing strategy of one of the world's leaders in printing technology, "Heidelberger Druckmaschinen" : a case study
Kreutzer, Ralf T.
- In:
Globalism and regional economy
,
(pp. 211-245)
.
2014
Persistent link: https://www.econbiz.de/10010204513
Saved in:
3
Internationales Marketing für Ingenieure
Kohlert, Helmut
-
2014
-
2. Aufl.
Persistent link: https://www.econbiz.de/10010412550
Saved in:
4
Shiseido in China : when politics interferes with business
Lazrak, Kaoutar
- In:
Case studies in Asian management
,
(pp. 67-84)
.
2014
Persistent link: https://www.econbiz.de/10010235395
Saved in:
5
Social media marketing in BRIC countries : examining case studies of BMW, adidas, and NIVEA
Trost, Elena
-
2013
Persistent link: https://www.econbiz.de/10010255746
Saved in:
6
Constructing communication strategy : a three-country case study
Rabino, Samuel
;
Moskowitz, Howard R.
;
Paulus, Klaus
; …
- In:
Journal of international consumer marketing
24
(
2012
)
4
,
pp. 232-251
Persistent link: https://www.econbiz.de/10009717332
Saved in:
7
Japanese multinational enterprises in China : successful adaptation of marketing strateagies
Buckley, Peter J.
;
Horn, Sierk
- In:
Innovations in international business
,
(pp. 358-385)
.
2012
Persistent link: https://www.econbiz.de/10009634255
Saved in:
8
International brand management : the example of Nivea in Russia
Geigenmüller, Anja
;
Enke, Margit
- In:
Fallstudien zum Internationalen Management : Grundlagen …
,
(pp. 479-492)
.
2011
Persistent link: https://www.econbiz.de/10009307554
Saved in:
9
Globale Live Communication : Herausforderungen und Chancen kultureller Konfrontation ; Markenkommunikation international - welche Inszenierungsstrategien weltweit erfolgreich sind
Baumgartner, Günter
- In:
Event-Marketing : Trends und Entwicklungen
,
(pp. 43-51)
.
2011
Persistent link: https://www.econbiz.de/10009236067
Saved in:
10
Dynamic marketing budget allocation across countries, products, and marketing activities
Fischer, Marc
;
Albers, Sönke
;
Wagner, Nils
;
Frie, Monika
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 568-585
Persistent link: https://www.econbiz.de/10009299505
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