//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Germany"
~subject:"Market research"
~subject:"Theory"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbekampagne"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Germany
Market research
Theory
Advertising planning
494
Werbeplanung
494
Advertising effects
128
Werbewirkung
128
Advertising
73
Werbung
73
Marketing management
72
Marketingmanagement
72
Internet marketing
60
Online-Marketing
60
USA
56
United States
56
Deutschland
52
Consumer behaviour
49
Konsumentenverhalten
49
Advertising media
48
Werbeträger
48
Theorie
42
Brand management
39
Markenführung
39
Advertising industry
36
Werbewirtschaft
36
Target group
34
Zielgruppe
34
Brand
25
Markenartikel
25
Public relations
24
Öffentlichkeitsarbeit
24
Brand image
19
Markenimage
19
Psychology of advertising
18
Werbepsychologie
18
Social Web
17
Social web
17
Betriebliche Budgetierung
14
Beziehungsmarketing
14
Corporate budgeting
14
Direct marketing
14
more ...
less ...
Online availability
All
Undetermined
8
Free
1
Type of publication
All
Article
Book / Working Paper
113
Journal
7
Type of publication (narrower categories)
All
Article in journal
54
Aufsatz in Zeitschrift
54
Aufsatz im Buch
48
Book section
48
Case study
6
Fallstudie
6
Hochschulschrift
1
Interview
1
Thesis
1
more ...
less ...
Language
All
German
57
English
45
Author
All
Steffenhagen, Hartwig
5
Ishigaki, Hiroaki
2
Naik, Prasad A.
2
Peters, Kay
2
Schmalen, Helmut
2
Zhang, Jianqiang
2
Abedi, Vahideh Sadat
1
Anderson, Simon P.
1
Aravindakshan, Ashwin
1
Arnold, Michael A.
1
Aschemann-Witzel, Jessica
1
Bachmüller, Tobias
1
Baik, Alicia
1
Barth, Klaus
1
Baumgarth, Carsten
1
Baye, Michael R.
1
Beckmann, Klaus J.
1
Bohne, Maik
1
Bokermann, Ingo
1
Brettel, Malte
1
Breur, Tom
1
Bruce, Norris I.
1
Brunner, Christian Boris
1
Brömmling, Ulrich F.
1
Buchanan-Oliver, Margo
1
Buckler, Frank
1
Bürker, Michael
1
Campbell, Arthur
1
Chakrabarty, Deeparnab
1
Chandra, Ambarish
1
Chu, Leon Yang
1
Cruz, Angela
1
Danaher, Peter J.
1
Depken, Craig A.
1
Diehl, Sandra
1
Dierks, Sven
1
Dinev, Tamara
1
Doraszelski, Ulrich
1
Ehring, Michael
1
Engelen, Andreas
1
more ...
less ...
Published in...
All
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
7
PR-Kampagnen
6
Kampagnen, Kontakte, Konkurrenz : Potentiale der Radiowerbung
4
Strategische Kommunikationsplanung
4
Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
3
Journal of marketing research : JMR
3
The Rand journal of economics
3
Akzente
2
European journal of operational research : EJOR
2
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
2
Journal of advertising research
2
Journal of business economics : JBE
2
Journal of marketing communications
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Organisation und praktische Anwendung
2
PR-Kampagnen : über die Inszenierung von Öffentlichkeit
2
The American economic review
2
The journal of industrial economics
2
A master class in brand planning : the timeless works of Stephen King
1
Advances in applied microeconomics : a research annual
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
American journal of agricultural economics
1
Applied economics
1
Betriebswirtschaftliche Forschung und Praxis : BFuP
1
Betriebswirtschaftslehre und Wirtschaftsprüfung : nationale und internationale Entwicklungstendenzen ; Wolfgang Lück zum 60. Geburtstag
1
Cross-functional innovation management : perspectives from different disciplines ; to Klaus Brockhoff for his 65. birthday
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Der Handel im Informationszeitalter : Konzepte, Instrumente, Umsetzung ; Klaus Barth zum 65. Geburtstag
1
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
1
Economics letters
1
European journal of marketing : EJM
1
Games and economic behavior
1
Handbook of marketing decision models
1
Handbuch Kommunikationsmanagement
1
Handbuch der Marktforschung
1
Handelsforschung
1
Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
1
International journal of electronic commerce : IJEC
1
International journal of industrial organization
1
International journal of production research
1
more ...
less ...
Source
All
ECONIS (ZBW)
102
Showing
1
-
10
of
102
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Targeted advertising with R&D rivalry
Li, Changying
;
Li, Youping
;
Zhang, Jianhu
- In:
Mathematical social sciences
124
(
2023
),
pp. 24-34
Persistent link: https://www.econbiz.de/10014470025
Saved in:
2
Dynamic budget allocation for social media advertising campaigns : optimization and learning
Luzon, Yossi
;
Pinchover, Rotem
;
Khmelnitsky, Eugene
- In:
European journal of operational research : EJOR
299
(
2022
)
1
,
pp. 223-234
Persistent link: https://www.econbiz.de/10013206971
Saved in:
3
Nonparametric advertising budget allocation with inventory constraint
Yang, Chaolin
;
Xiong, Yi
- In:
European journal of operational research : EJOR
285
(
2020
)
2
,
pp. 631-641
Persistent link: https://www.econbiz.de/10012239634
Saved in:
4
Personalized pricing and advertising : who are the winners?
Esteves, Rosa-Branca
;
Resende, Joana
- In:
International journal of industrial organization
63
(
2019
),
pp. 239-282
Persistent link: https://www.econbiz.de/10012320574
Saved in:
5
Targeted advertising by asymmetric firms
Zhang, Jianqiang
;
He, Xiuli
- In:
Omega : the international journal of management science
89
(
2019
),
pp. 136-150
Persistent link: https://www.econbiz.de/10012118622
Saved in:
6
Managing buzz
Campbell, Arthur
;
Mayzlin, Dina
;
Shin, Jiwoong
- In:
The Rand journal of economics
48
(
2017
)
1
,
pp. 203-229
Persistent link: https://www.econbiz.de/10011665528
Saved in:
7
Advertising and attachment : exploiting loss aversion through prepurchase information
Karle, Heiko
;
Schumacher, Heiner
- In:
The Rand journal of economics
48
(
2017
)
4
,
pp. 927-948
Persistent link: https://www.econbiz.de/10011946965
Saved in:
8
Advertising as a search deterrent
Wang, Chengsi
- In:
The Rand journal of economics
48
(
2017
)
4
,
pp. 949-971
Persistent link: https://www.econbiz.de/10011946966
Saved in:
9
Joint pricing and advertising strategy with reference price effect
Lu, Lihao
;
Gou, Qinglong
;
Tang, Wansheng
;
Zhang, Jianxiong
- In:
International journal of production research
54
(
2016
)
17/18
,
pp. 5250-5270
Persistent link: https://www.econbiz.de/10011530197
Saved in:
10
Allocation of advertising budget between multiple channels to support sales in multiple markets
Abedi, Vahideh Sadat
- In:
Journal of the Operational Research Society : OR
68
(
2017
)
2
,
pp. 134-146
Persistent link: https://www.econbiz.de/10011625870
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->