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~subject:"Germany"
~subject:"Online-Marketing"
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Search: subject_exact:"Testimonialwerbung"
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Germany
Online-Marketing
Celebrity endorsement
808
Celebrity-Werbung
808
Werbewirkung
443
Advertising effects
442
Consumer behaviour
302
Konsumentenverhalten
302
Markenimage
224
Brand image
218
Brand management
209
Markenführung
209
Werbung
126
Advertising
122
Sportler
98
Athletes
95
Social Web
93
Social web
93
Brand
71
Markenartikel
70
Credibility
64
Glaubwürdigkeit
64
Internet marketing
61
USA
59
United States
58
celebrity endorsement
58
Indien
51
India
50
Sportmarketing
43
Sports marketing
43
Beziehungsmarketing
36
Relationship marketing
36
Deutschland
33
Marketing management
29
Marketingmanagement
29
celebrity
27
China
25
Artists
23
Künstler
23
Reputation
23
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10
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English
64
German
27
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Huber, Frank
6
Brandes, Leif
3
Nüesch, Stephan
3
Fan, Fei
2
Franck, Egon
2
Henkel, Sven
2
Kircher, Heike
2
Matthes, Isabel
2
Meyer, Frederik
2
Nirschl, Marco
2
Schimmelpfennig, Christian
2
Steinberg, Laurina
2
Aa, Eva P. van der
1
Abbasi, Amir Zaib
1
Adler, Jami
1
Al-Mudahka, Lolwah
1
Ali, Saqib
1
Andresen, Claus
1
Arman Hj Ahmad
1
Ashfaq, Muhammad
1
Awan, Asif
1
Bajracharya, Sajeet
1
Baker, Thomas A., III.
1
Bauer, Hans H.
1
Beerli-Palacio, Asunción
1
Behrmann, Malte
1
Ben Yahia, Imene
1
Bhatt, Sapana
1
Boeck, Harold
1
Boerman, Sophie C.
1
Brigham, Christopher
1
Brison, Natasha T.
1
Budhathoki, Sabina
1
Budzinski, Oliver
1
Burkhalter, Janée N.
1
Buzeta, Cristian
1
Byon, Kevin K.
1
Camilleri, Mark Anthony
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Campos, Roberta Dias
1
Casais, Beatriz
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Technische Universität Ilmenau
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epubli GmbH
1
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Journal of business research : JBR
5
Journal of promotion management : innovations in planning and applied research
5
International journal of internet marketing and advertising : IJIMA
4
SpringerLink / Bücher
4
Gabler Edition Wissenschaft
3
International journal of advertising : the review of marketing communications
3
Journal of retailing and consumer services
3
Cogent business & management
2
International journal of hospitality management
2
International journal of sports marketing & sponsorship
2
Journal of marketing communications
2
Konzepte und Perspektiven der Markenbildung im Kulturbereich
2
The journal of product & brand management
2
Academia : revista Latinoamericana de administración
1
Breaking new ground in theory and practice
1
Essentials
1
Fontys Venlo - publication of applied sciences
1
Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung Universität Mannheim (IMU)
1
Hübnerś blaues Who is who
1
Innovation: organization & management : IOM
1
International journal of Indian culture and business management : IJICBM
1
International journal of financial research
1
International journal of retail and distribution management
1
International journal of social entrepreneurship and innovation : IJSEI
1
JMM : the international journal on media management
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of global marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality marketing & management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of management science and engineering
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of sports economics
1
Kommunikationswissenschaft
1
Kyklos : international review for social sciences
1
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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ECONIS (ZBW)
91
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31
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91
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31
The influence of parasocial relationship in fashion web on customer equity
Yuan, Chun Lin
;
Moon, Hakil
;
Kim, Kyung Hoon
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 610-617
Persistent link: https://www.econbiz.de/10012544888
Saved in:
32
The effect of macro celebrity and micro influencer endorsements on consumer-brand engagement on Instagram
Marques, Inês Rios
;
Casais, Beatriz
;
Camilleri, Mark …
- In:
Strategic corporate communication in the digital age
,
(pp. 131-143)
.
2021
Persistent link: https://www.econbiz.de/10012491518
Saved in:
33
Experimenting, partnering and bonding : a framework for the digital influencer-brand endorsement relationship
Nascimento, Thaysa Costa do
;
Campos, Roberta Dias
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 1009-1030
Persistent link: https://www.econbiz.de/10012395420
Saved in:
34
When luxury brands meet China : the effect of localized celebrity endorsements in social media marketing
Yu, Shubin
;
Hu, Yangjuan
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012238317
Saved in:
35
Effective entrepreneurial marketing on Facebook : a longitudinal study
Fink, Matthias
;
Koller, Monika
;
Gartner, Johannes
; …
- In:
Journal of business research : JBR
113
(
2020
),
pp. 149-157
Persistent link: https://www.econbiz.de/10012230455
Saved in:
36
Celebrity endorsements for luxury brands : followers vs. non-followers on social media
Song, Sanga
;
Kim, Hye-yŏng
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 802-823
Persistent link: https://www.econbiz.de/10012260277
Saved in:
37
Celebrity vs. influencer endorsements in advertising : the role of identification, credibility, and Product-Endorser fit
Schouten, Alexander P.
;
Janssen, Loes
;
Verspaget, Maegan
- In:
International journal of advertising : the review of …
39
(
2020
)
2
,
pp. 258-281
Persistent link: https://www.econbiz.de/10012200481
Saved in:
38
The impact of young celebrity endorsements in social media advertisements and brand image towards the purchase intention of young consumers
Arman Hj Ahmad
;
Idris, Izian
;
Mason, Cordelia
;
Shenn …
- In:
International journal of financial research
10
(
2019
)
5
,
pp. 54-65
Persistent link: https://www.econbiz.de/10012392473
Saved in:
39
Product placement 2.0 : "do brands need influencers, or do influencers need brands?"
Jin, S. Venus
;
Muqaddam, Aziz
- In:
The journal of brand management : an international journal
26
(
2019
)
5
,
pp. 522-537
Persistent link: https://www.econbiz.de/10012060158
Saved in:
40
The use of different endorser types in advertising : a content analysis of magazine advertisements
Schimmelpfennig, Christian
- In:
Journal of global marketing
32
(
2019
)
3
,
pp. 139-153
Persistent link: https://www.econbiz.de/10012201019
Saved in:
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